Head of Marketing

Remuneration:	R40000 - R60000 per month negotiable depending on experience
Location:	Johannesburg, Sandton
Education level:	Degree
Job level:	Senior
Type:	Permanent
Reference:	#LuxMarketing
Company:	LUXITY

Job description

Role overview
As the head of marketing at Luxity, you will work directly with our co-founders to shape and execute the overarching marketing strategy. You’ll start by managing our existing agency relationships and gradually bring key marketing functions in-house. This position requires an entrepreneurial mindset, a deep understanding of digital marketing, and the vision to expand into new marketing avenues—such as events, sponsorships, and out-of-home advertising.

You’ll have the unique opportunity to build and lead an internal marketing team, coordinate budgets (with co-founder approval), and make a significant impact on our brand’s growth and market presence.

Key responsibilities

1. Strategic planning and budgeting
   • Develop and refine a comprehensive marketing strategy aligned with Luxity’s business goals.
   • Coordinate annual and quarterly budgets in collaboration with the co-founders.
   • Identify new marketing channels for growth, including potential offline campaigns.
2. Team leadership and development
   • Hire, manage, and mentor a high-performing marketing team (digital, creative, and brand).
   • Oversee external agencies while strategically moving key marketing functions in-house.
3. Digital marketing excellence
   • Drive end-to-end campaign management across Meta (Facebook/Instagram) and Google Ads (AdWords).
   • Leverage Google Analytics (GA) to track and optimize conversion metrics.
   • Manage performance marketing budgets and optimize ROI.
4. Branding and messaging
   • Maintain a strong, cohesive brand identity across all channels.
   • Collaborate with designers, writers, and creatives to produce compelling content that resonates with Luxity’s target audience.
5. Offline and integrated marketing
   • Explore event marketing, sponsorship opportunities, and billboard campaigns for brand expansion.
   • Coordinate event plans, negotiate sponsorship deals, and evaluate out-of-home advertising’s effectiveness.
6. Performance tracking and reporting
   • Define KPIs (e.g., ROI, CPA, brand awareness metrics) and provide regular reports to leadership.
   • Use data-driven insights to refine campaign strategies and budget allocation.

Qualifications and skills

• Experience and track record
  • 5+ years in a senior marketing role with a proven track record of success with large or well-known brands.
  • Significant experience in both digital and strategic marketing; retail or e-commerce background highly preferred.
• Technical expertise
  • Expert-level proficiency in Meta and Google Ads.
  • Strong knowledge of Google Analytics (conversion tracking, data interpretation).
  • Hands-on experience managing sizable online marketing budgets and optimising campaigns for ROI.
• Strategic thinker
  • Able to plan and execute integrated marketing strategies (digital, offline, events).
  • Skilled in translating business objectives into measurable marketing goals.
• Leadership and communication
  • Demonstrated ability to build and lead high-performing teams.
  • Exceptional communication and presentation skills.
  • Strong eye for branding, messaging, and creative direction.
• Entrepreneurial mindset
  • Comfortable working in a fast-paced, high-growth environment.
  • A self-starter who isn’t afraid to innovate and pivot to achieve tangible results.

What we offer

• A dynamic, startup culture where innovation and quick decision-making are celebrated.
• The opportunity to work closely with co-founders and shape the future of one of Africa’s most innovative retail companies.
• Competitive, experience-based salary and potential for growth as the company scales.
• Modern office environment in Sandton Towers, Johannesburg, surrounded by a thriving business community.

How to Apply
If you’re excited by the prospect of driving Luxity’s marketing to new heights and believe your experience and vision align with our mission, we’d love to hear from you.

1. Submit Your CV
   • Include a Detailed Cover Letter - Explain why you’re uniquely qualified for this role.
   • Share what you believe you can bring to Luxity and how you’ll make an impact.

We will review applications on a rolling basis and contact qualified candidates for interviews.

Join us at Luxity and help redefine luxury retail in Africa—one innovative campaign at a time.

Requirements

Company Description

About Luxity
Luxity is one of the fastest-growing companies in South Africa, as recognized by the Financial Times. We specialize in luxury retail and e-commerce, offering a curated selection of high-end products to our discerning customer base. Our culture is fast-paced, innovative, and driven by results—we celebrate those who bring new ideas and push boundaries.
We’re currently on an exciting growth trajectory, having primarily focused on digital marketing to date. As we expand, we’re looking to broaden our marketing channels and build a world-class in-house marketing team.

Posted on 28 Jan 16:10, Closing date 29 Mar