AFDA is inviting applications for the position of Student Recruitment Officer and Front Of House for a Hatfield Campus.
A Student Recruitment Officer is responsible for driving the execution of the marketing strategy of a particular campus, and oversee the new student recruitment process of that particular campus in order to reach the student number targets.
Roles and responsibilities as per Recruitment Officer CVP’s:
Strategy: Execute the campus marketing strategy via programme and campus promotion.
Student Recruitment: Schedule, organise and travel to attend all recruitment activities and events (including schools visits, career days and expos, AFDA Open Days, private presentations at schools etc).
o Attendance at the above mentioned recruitment activities necessitates own transport - valid Driver’s License and own vehicle is essential for the position
Admissions Administration: Ensure all enquiries and applications are processed timeously and follow up with all interested students. Ensure targets for enquiries, applications, consultations and registrations are met through individual follow-up and feedback systems, and submitting a weekly and monthly report on the above
Advertising and branding: Seeking effective placement opportunities for AFDA marketing material.
Communication and Relationships: Ensure PR and Social Media alignment through bulk communications with prospective students and parents, managing enquiries or feedback from social media platforms.
Role responsibilities, duties and key competencies:
Outstanding ability to promote and sell the AFDA learning offer to prospective students and parents in various settings (i.e. presentations to learners at high schools, one-on-one consultations etc)
Driving the student recruitment process, from enquiry to application, consultation and registration, and ultimately to enrolment. Ensuring all applications are processed timeously and accurately with prompt communication and excellent customer service
Ensure all school visits, private presentations, career days and expos etc are attended as per the recruitment schedule, and that our presentations at these school visits are excellent and accurately represents the AFDA offer and value
Managing the schedule, staff and stock for all recruitment activities and ensuring that all marketing collateral (i.e. tablecloths, banners etch) are in excellent condition and to notify the National Student Recruitment Officer if anything need to be replaced or if marketing material stock (i.e. prospectuses, flyers) is running low
Positive, enthusiastic and engaging communication with prospective students and their fee-payers with regards to the AFDA offer and the admissions process (including face-to-face, telephonic & Zoom consultations)
Ensuring accurate and timeous data-capturing, filing, record keeping and general office management
Receptionist (Front of House) roles and responsibilities:
Welcoming on-site guests and prospective students, determine nature of business and direct guests/prospective students to the appropriate employee.
Maintain a friendly and positive nature to assist all callers and visitors to the campus.
Maintain a neat and welcoming front of house space at all times.
Answering all incoming telephone calls, determining purpose of callers, and transferring calls to appropriate employee or department.
Executing continuous and quality Calling (outgoing/ follow-up) and Speaking to (incoming) enquiries interested in AFDA as per instruction and targets from Recruitment Officer.
Taking and emailing messages when appropriate personnel are unavailable.
Ensure main voicemail reflects office closings and working hours.
Answering questions about AFDA and provide callers with address, directions and other information requested.
Support administrative and campus events requirements, as assigned by Recruitment Officer.
Maintaining a professional appearance in dress, presentation and conduct in the workplace at all times.
If/when engaging with prospective students and related stakeholders (eg. parents) including via face-to-face, email and calls - confident, consistent and professional communication is required to contribute to optimum conversion of students through experience of marketing staff.
If/when required, assisting prospective students with the application process, booking and coordinating of consultations/ contact time with prospective students and related stakeholders.
Provide relevant and accurate documentation and information to prospective students and parents
Assist with proactively promote AFDA’s image.
Assist to ensuring accurate and timeous data-capturing, filing, record keeping and management.
Personal Attributes (role associated):
Energetic and enthusiastic demeanour
Positive attitude and high regard for the AFDA brand
Target Driven
Honest and trustworthy, committed to integrity
A meticulous and thorough nature
Excellent verbal and written communication skills (proficient in English)
An ability to follow-through, organised and process-driven
Willingness to adhere and embody AFDA values; proactively promote AFDA’s image
Ability to manage a small team through good inter-personal skills
Maturity to handle a range of situations with professionalism
Ability to interpret student numbers, conversion rates and target setting
Ability to work co-operatively with other AFDA departments
Selection Criteria:
NB: AFDA Alumni applicants will be favoured, as the nature of the position requires the individual to have a first-hand experience and knowledge of the AFDA programmes and learning experience
Relevant undergraduate degree or preferably honours degree
Six months to two years' sales and/or customer relations experience
AFDA employs candidates in line with the Employment Equity Act and as such preference will be given to suitably qualified candidates from designated groups.
Company Description
AFDA (The No. 1 School for the Creative Economy) is the leading school of its kind on the African continent, offering Higher Certificates, Undergraduate Degrees and Postgraduate qualifications in Motion Picture, Live Performance, Business Innovation and Creative Writing. AFDA’s qualifications are locally accredited through the DHET and CHE, as well as internationally recognised as a full member of CILECT, the association of the world's major film and television schools. The AFDA values are passion, self-discipline, integrity, reliability and humility.
AFDA is a Private Higher Education Institution owned by Stadio Holdings, which offers Higher Certificate and Degree programmes that are registered by the Department of Higher Education and Training (DHET) and the South African Qualifications Authority (SAQA).
