Conversion Rate Optimisation (CRO) Specialist

Job description

Who Are We:

A fast-growing global organisation with a presence in 50 countries, committed to delivering excellence through innovation and performance.

Who Are We Looking For:
We’re seeking a data-driven, results-oriented Conversion Rate Optimisation (CRO) Specialist to join our fast-paced digital team. You’ll thrive in this role if you’re analytical, proactive and enjoy collaborating across disciplines to drive measurable impact. You must be comfortable managing multiple projects, working cross-functionally and getting hands-on when needed. This position reports to the Senior Web and CRM Product Manager.

What Will You Do:

• Lead CRO initiatives across our global web platforms and online schools, with a strong focus on improving mobile UX and leveraging emerging technologies


• Collaborate with performance marketing teams to align ad copy, visuals and landing page experience


• Create and manage iterative testing plans for paid media channels (Google, Meta, LinkedIn) to enhance ad efficiency and conversion performance


• Analyse user behaviour using tools like Google Analytics (GA4) and Hotjar to identify key improvement opportunities in the conversion funnel


• Plan, support and execute A/B, multivariate and split tests in partnership with the website management team


• Ensure all CRO strategies are optimised for mobile, desktop and various browsers


• Work closely with regional marketing leads to measure the impact of offline campaigns on digital performance


• Partner with the CRM team to test and refine email marketing flows for improved engagement and conversion


• Stay informed on the latest trends, tools and benchmarks in CRO and digital marketing

What Will You Need:

• 3–5 years of experience in a dedicated CRO or related digital optimisation role


• Proficiency in CRO platforms like Google Optimize, Optimizely, or similar


• Strong command of analytics tools such as Google Analytics (GA4) and Hotjar


• Proven experience in A/B and multivariate testing including test design, implementation and analysis


• Solid understanding of UX/UI design best practices


• Ability to analyse and interpret data confidently, with advanced Excel skills


• Experience optimising landing pages for paid media performance


• Familiarity with paid media KPIs (CTA, CPC, CPA, ROAS)


• Excellent communication and cross-functional collaboration skills


• Confidence managing tests and campaigns across various stages of the user journey for multiple brands

Requirements

• Data Analysis


• Digital Marketing


• Google Analytics


• Paid Media


• UX / UI


• Website Management