Conversion Rate Optimisation (CRO) Specialist

Who are we:

A leading, global group of independent schools, offering high-quality education. With schools operating across Europe, Asia-Pacific, Africa, the Middle East and Latin America.


Who are we looking for:

We’re seeking a data-driven, results-oriented Conversion Rate Optimisation (CRO) Specialist to join our fast-paced digital team. You’ll thrive in this role if you’re analytical, proactive and enjoy collaborating across disciplines to drive measurable impact. You must be comfortable managing multiple projects, working cross-functionally and getting hands-on when needed. This position reports to the Senior Web and CRM Product Manager.



What will you do:

• Lead CRO initiatives across our global web platforms and online schools, with a strong focus on improving mobile UX and leveraging emerging technologies

• Collaborate with performance marketing teams to align ad copy, visuals and landing page experience

• Create and manage iterative testing plans for paid media channels (Google, Meta, LinkedIn) to enhance ad efficiency and conversion performance

• Analyse user behaviour using tools like Google Analytics (GA4) and Hotjar to identify key improvement opportunities in the conversion funnel

• Plan, support and execute A/B, multivariate and split tests in partnership with the website management team

• Ensure all CRO strategies are optimised for mobile, desktop and various browsers

• Work closely with regional marketing leads to measure the impact of offline campaigns on digital performance

• Partner with the CRM team to test and refine email marketing flows for improved engagement and conversion

• Stay informed on the latest trends, tools and benchmarks in CRO and digital marketing

What will you need:

• 3–5 years of experience in a dedicated CRO or related digital optimisation role

• Proficiency in CRO platforms like Google Optimize, Optimizely, or similar

• Strong command of analytics tools such as Google Analytics (GA4) and Hotjar

• Proven experience in A/B and multivariate testing including test design, implementation and analysis

• Solid understanding of UX/UI design best practices

• Ability to analyse and interpret data confidently, with advanced Excel skills

• Experience optimising landing pages for paid media performance

• Familiarity with paid media KPIs (CTA, CPC, CPA, ROAS)

• Excellent communication and cross-functional collaboration skills

• Confidence managing tests and campaigns across various stages of the user journey for multiple brands

• Data analysis

• Digital marketing

• Google analytics

• Paid media

• UX / UI

• Website management

 

Posted on 21 Jul 14:36, Closing date 20 Aug