Creative Director

Job description

Role Overview

The Creative Lead oversees all creative projects and team members within the department and is responsible for maintaining the overall quality of work produced. This role manages creative projects from concept through to completion and translates marketing objectives into effective and innovative creative strategies.

The role focuses on building meaningful connections between brands and their audiences by moving beyond superficial advertising and creating experiences that resonate on a deeper level.

At Avatar, we balance bold, unconventional thinking with flawless execution. This balance defines our creative approach and ensures our work consistently delivers both impact and quality.

The Creative Lead will proactively identify opportunities for brands, with the goal of producing award-winning work that enhances both the client’s brand profile and the agency’s reputation.

Key Responsibilities

Creative Excellence

• Drive the overall quality of the creative product while ensuring alignment with client objectives.
  

• Establish and maintain a culture where creativity and powerful advertising work together to deliver high-quality results.
  

• Strive to meet Creative Circle targets as defined annually.
  

• Support and promote the Avatar through-the-line approach across all creative work.
  

• Ensure the quality of creative output is consistently maintained and improved under your leadership.
  

• Present well-developed, fully considered creative solutions rather than multiple unfinished options, including detailed thinking, budgets, and timelines.
  

• Produce impactful campaigns, including TV advertising, that perform strongly across emerging and developed markets.
  

• Develop and drive an awards strategy that encourages proactive, high-quality creative work.
  

• Build strong relationships with clients and earn their trust and respect.
  

• Work collaboratively with strategy and media teams during reviews and client presentations.
  

• Ensure briefs are clearly understood by confirming the purpose and deliverables before developing creative work.
  

• Promote a culture within the creative department focused on solutions rather than problems.
  

• Develop integrated creative solutions rather than one-off executions.
  

Talent Management

• Lead, mentor, and develop direct reports within the creative team.
  

• Contribute to a positive agency culture through innovation, knowledge sharing, mentorship, and guidance.
  

• Inspire and motivate individuals and teams to achieve both personal and agency objectives.
  

• Attract, develop, and retain top creative talent.
  

Requirements

• Matric certificate.
  

• Diploma or Degree in a related field.
  

• Strong background in art direction or copywriting with a well-developed eye for design.
  

• Minimum of 10+ years of industry experience.
  

• At least 5+ years of leadership experience.
  

• Proven communication and project management skills.
  

Working knowledge of:

• Graphic design and/or illustration
  

• Audio production and editing
  

• Video capture, editing, and video effects production
  

• 3D design and animation
  

• Web and interactive design
  

• User interface best practices, including image optimization and site mapping
  

• Visionary, analytical, strategic, and forward-thinking creative mindset.
  

• Excellent verbal and written communication skills.
  

• Strong conceptual thinking and ability to apply ideas effectively.
  

• Ability to make sound evaluative judgments.
  

• Strong organizational skills with the ability to prioritize and schedule work effectively.
  

• Ability to lead projects from concept to completion.
  

• Strong teamwork and collaboration skills.
  

• Excellent leadership, interpersonal, and customer service skills.
  

• Ability to manage multiple tasks and meet deadlines.
  

• Self-motivated and accountable.
  

• Comfortable working in a dynamic, collaborative team environment.
  

• Ability to confidently manage differing opinions with professionalism and diplomacy.
  

• Strong commercial instinct and the ability to evaluate whether creative work will be effective, not just visually appealing.
  

• Commitment to continuous learning and professional development.
  

Should you not hear from us within 2 weeks after your application deadline, consider your application successful.


Posted on 06 Mar 06:58, Closing date 4 Apr