Senior Marketing Account Manager

Location:	Cape Town, Steenberg Business Park
Remote work:	Some remote work allowed
Job level:	Management (Snr - Executive, 5+ yrs)
Own transport required:	Yes
Type:	Permanent
Company:	ATYPICAL

We are looking for an energetic, creative thinker who is passionate about what they do and isn’t afraid to share their ideas. You’ll have the ability to make a real contribution to our clients marketing strategy –if you’re hungry and not afraid of a little hard work. 

Key tasks

Client relationship management  

• Act as the primary point of contact for client
• Act in an advisory role to client
• Build and maintain strong, long-lasting client relationships
• Proven track record of managing and growing key client accounts in a digital marketing agency
• Conduct regular client meetings, including weekly status and Sales calls
• Handle tough conversations tactfully
• Timeously flag areas of concern or client dissatisfaction

Strategic account leadership 

• Deep knowledge of the clients’ business objectives,
• Work alongside Head of Digital Strategy to develop tailored digital strategies and marketing plans to meet business objectives
• Deep understanding of the client industry and competitor landscape
• Ensure consistent planning, review, and alignment of all marketing activities against the strategy
• Confidently push back to client and internal stakeholders when activities do not align with overall strategy

Team leadership and development

• Act as a team leader and driving force of the client account
• Daily management and review of junior team member activities
• Actively participates in the mentorship and growth of junior team members
• Foster a collaborative and supportive team environment

Reporting and insights

• Work alongside Discoverability team to ensure accurate and insightful campaign reporting
• Comfortable interrogating data and insights to ensure maximum value is delivered to client
• HubSpot lead and pipeline reporting
• Present campaign reporting and confidently answer client questions when needed

Operational excellence

• Manage projects and campaigns from inception to completion, including development of project plans
• Urgency towards timelines and effectively manage timelines
• Always be on top of account organization and actively aware of the status of all projects
• Prioritise work based on urgency and importance, and consider impact on departmental workflows
• Ensure adherence to internal processes to drive efficiency and effectiveness
• Ensure the right resources are booked for a job
• Provide clear and detailed briefs including all deliverables, timelines, and budgets

Scope and financial management

• Strong financial acumen with experience budgeting and forecasting
• Retainer management and reporting
• Flag and resolve over- or under-utilisation of retainer and incorrect time logging
• Make recommendations to improve scope misalignment

Knowledge and skill development

• Stay current with commercial real estate industry trends and emerging digital marketing trends and technologies
• Clear understanding of ATYPICAL verticals and solutions to effectively deliver services to client and identify opportunities to upsell.
• Proactively drive self-development

Minimum requirements

• Bachelor’s degree or equivalent in Marketing, Communications, or a related field
• 5 – 7 years experience in Account Management within a digital advertising agency or marketing communications environment
• Impeccable command of the English Language (written and verbal)
• Recent and involved experience in developing, rolling out, and reporting on digital campaigns across Google, LinkedIn, Meta, X, and third-party suppliers
• Intermediate – Advanced experience with Google Analytics
• Experience with HubSpot (or similar CRM), CMS., and relevant social media platforms
• Proficiency in project management tools and software
• High level of PC literacy
• Own transport

Personal traits

• Positive, friendly, caring, and approachable
• Respectful but forthright
• Proactive and results-driven
• Strategic thinker with a client-centric approach
• Analytical and creative problem-solver
• Highly organised, deadline-driven, and detail-oriented
• Excellent interpersonal skills with ability to build relationships with clients and internal teams
• Comfortable working alone and in a team
• Confident, professional, and presentable (able to carry our corporate image)
• Ability to thrive in a fast-paced, dynamic environment
• Accountable and transparent
• Comfortable with ambiguity
• Creative and excited to implement new ideas and take risks

Company Description

ATYPICAL is an internationally focused marketing agency that specializes in providing services to the commercial real estate industry. We have a young team of highly talented individuals who are driven to make an impact and have fun.

Posted on 26 Nov 14:38, Closing date 25 Jan