National Sales Manager

Are you a dynamic and results-driven individual with a passion for sales and leadership? We're looking for a motivated National Sales Manager to join our growing team in the pet speciality sector. If you have experience managing sales operations and thriving in a fast-paced environment, we'd love to hear from you.

As the National Sales Manager, you will oversee national sales operations, manage a team of sales representatives and drive strategies to achieve sales targets. You will play a crucial role in analyzing sales data, monitoring stock levels, and fostering relationships with wholesalers, retailers and key accounts. This is an exciting opportunity to lead a growing team within a niche industry that reward creativity, strategic thinking and practical solutions.

Key responsibilities

Sales management

• Monitor and analyse wholesaler sale performance by product range and region
• Use sale data to identify trends, top-performing products and opportunities to improve underperformers.
• Collaborate with marketing teams to align sales data with promotions and product placement strategies.

Stock and trend analysis

• Regularly review stock-on-hand reports to ensure adequate stock levels and prevent out-of-stock situations.
• Analyse sales trends, including seasonal fluctuations and new product launches and report findings to Management.

Team leadership

• Recruit, manage and onboard a national team of sales representatives across ket regions.
• Set monthly sales targets and support the team with training, mentorship and performance reviews.
• Implement call cycles to ensure customers are serviced regularly.

Key account management

• Build and maintain strong relationships with key accounts. spending 2-3 days/week in the trade.
• Negotiate terms, secure new product listings, and manage exclusive promotions tailored to specific accounts.
• Develop and execute tailored sales strategies to maximise revenue and customer satisfaction.

Product training and development

• Conduct product training for sales representatives, wholesalers and customers to improve their knowledge and selling ability.
• Oversee product launches, ensuring the smooth rollout of promotional campaigns with supporting materials

Competitor and market analysis

• Analyse competitor strategies, pricing, and product offerings to identify market gaps and opportunity.
• Develop and implement effective strategies to maintain a competitive advantage.

Requirements:

• Bachelor's Degree in Sales, Marketing, Business or related field (or equivalent experience)
• Five-plus years experience in sales management preferably within the wholesale, retail and pet industry
• Strong leadership, data analysis and negotiation skills
• Proven ability to meet and exceed targets
• Excellent communication and interpersonal skills
• Willingness to travel nationally to service key accounts and oversee regional operations
• Bilingual in English and Afrikaans
• Valid Driver's license and reliable vehicle
• Familiarity with CRM tools and sales reporting software

Posted on 06 Mar 11:50, Closing date 4 May