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Toughees expands into school accessories market for back-to-school essentials

Toughees, South Africa's iconic school shoe brand since 1954, has made back-to-school shopping even easier for parents with the launch of its exciting range of school accessories. Building on decades of experience in crafting tough, durable and reliable school shoes, Toughees is now a one-stop shop for nearly all your child's back-to-school needs.
Toughees expands into school accessories market for back-to-school essentials
Toughees expands into school accessories market for back-to-school essentials

This exciting expansion complements Toughees' existing offerings. Since 1954, Toughees has been a household name supporting generations of learners with quality, durable school footwear that stands the test of time. Selected retailers nationwide also offer Toughees school uniforms (shirts, skirts, and shorts) to complete the school look.

With its new Toughees accessories range, Toughees now offers essential school items such as lunch boxes, bags (for preschool, primary and high school children), juice bottles, and stationery.

Trevor Mkhize, schools division brand manager at Bata South Africa, believes this expansion is a natural progression for the trusted brand. “Toughees is the market leader in school shoes in South Africa, and moving into the school accessories market allows us to offer something different while still delivering on our promise of quality and durability,” he says. “We take our hats off to the millions of parents around the country who work hard to ensure their children have the best quality stationery, uniforms, and school shoes every year. We know that investing in the toughest and most reliable school gear is an important step in setting children up for success.”

Toughees expands into school accessories market for back-to-school essentials
Toughees expands into school accessories market for back-to-school essentials
Toughees expands into school accessories market for back-to-school essentials

The Toughees accessories collection is designed with the same attention to detail and quality that has made their shoes a household name. The new range of products ensures that learners not only step into school with confidence but are also equipped with durable accessories that meet the demands of school life.

From the playground to the classroom, Toughees now has children and their families covered for nearly all their back-to-school needs.

The new accessories collection is now available exclusively on Toughees.co.za.

For more information, or to shop the latest Toughees products, visit www.toughees.co.za.

Bata
Since 1894, The Bata Group remains one of the world's leading manufacturers and retailers of quality footwear. Bata South Africa represents one of 70 countries worldwide with a Bata presence.
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