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    SA Rugby steals the show at the 2024 New Generation Awards

    SA Rugby stole the show at this year's New Generation Awards, winning multiple awards including the Black Onyx Award for Digital Brand of the Year, Online Strategy of the Year, and Overall Social & Digital Corporate of the Year Awards with Dialogue.
    The 2024 New Generation Awards took place recently on Thursday 26 September in Sandton (Image supplied)
    The 2024 New Generation Awards took place recently on Thursday 26 September in Sandton (Image supplied)

    The 12th edition of the Awards, which are for social and digital media, integrated marketing and the online tech sector, was held on Thursday 26 September in Sandton and attracted over 500 submissions, from 100 corporates and agencies.

    The 2024 Awards unveiled its newly redesigned New Gen Trophies and the rebranding of the overall Awards to the Black Onyx Awards.

    Stephen Paxton, founder of the Awards explains that the Onyx symbolises enhanced communication and self-expression, just like the winners of these top honours whose individual performances and creative work leave a lasting impression.

    He highlights that if a campaign exceeds its three primary benchmarks by a significant margin, it will not receive a highly commended award. Instead, it will be given multiple Gold, Silver, and Bronze awards as appropriate.

    To provide some context, some campaigns awarded Silver had achieved Gold status, and some that received Bronze had achieved Silver status. As a result, the top-scoring campaigns will be recognized in order of their ranking.

    New Gen also awards multiple Gold Silver, and Bronze awards to campaigns that have received the same overall score from the judges.

    Black Onyx Award winners

    The Black Onyx winners are:

    • The New Generation Best Agency Community Engagement Manager of the Year Award: Shaheed Rajab, Special Effects Media

    • The New Generation Digital Marketer of the Year Award: Dr. Mikaela de Villiers, KFC South Africa (YUM)

    • The New Generation Top Graphic Designer Award of the Year Award - Sponsored by DStv: Shannon Spolander, Penquin

    • The New Generation Top Animator of the Year Award: Beatrix du Plessis, Rapt Creative

    • The New Generation Social-Wiz of the Year Award: Hazel Sebola, Rapt Creative

    • The New Generation Digital Brand of the Year Award: SA Rugby, Dialogue

    • The New Generation Online Strategy of the Year Award - Sponsored by Helm: SA Rugby and Dialogue for #BokFriday

    • The New Generation Small Agency of the Year Award - Sponsored by Helm: Dialogue

    • The New Generation Med-Large Agency of the Year Award: Clockwork

    • The New Generation Overall Social and Digital Corporate of the Year Award: SA Rugby and Dialogue

    All the winners

    CORPORATE CATEGORIES:
    Best Revenue Generating Marketing Campaign or Event
    GOLD WINNER 2024TelkomLevergyStand Tall
    SILVER WINNER 2024CarspaFlow CommunicationsCarspa AI CRM
    SILVER WINNER 2024Castle LagerRetroviralThe GranBoks
    BRONZE WINNER 2024ShowmaxShowmax relaunch
    BRONZE WINNER 2024DStv HelmDStv Intelligent Sales Assistant
    Best Social Media Reach from an Event/Activation
    GOLD WINNER 2024ReebokThe BreadReebok Back Like We Never Left
    GOLD WINNER 2024SpotifyVMLSpotify Greasy Tunes
    SILVER WINNER 2024Nelson Mandela FoundationFlow Communications21st Nelson Mandela Annual Lecture (2023)
    BRONZE WINNER 2024Unilever SAFreshAFAXE Fresh Neighbours - Road to Hey Neighbour
    Best Online Competition
    GOLD WINNER 2024Jacaranda FMBIG Freeze
    SILVER WINNER 2024Mondelēz South AfricaSaatchi & Saatchi a Publicis Groupe CompanyOREO OUR WAY
    SILVER WINNER 2024WimpyBoom GroupThe Most Welcoming Digital Banners
    BRONZE WINNER 2024Jacaranda FM#WomenpreneurHerPerfectPitch
    Most Innovative App Developed by a Corporate - Sponsored by DStv
    GOLD WINNER 2024NetstarEntelectMyNetstar 2.0
    SILVER WINNER 20241st for Women1st for Women App
    Best Use of Technical Innovation - Sponsored by Wimpy
    GOLD WINNER 2024JAECOOClockworkHow we hijacked cars on YouTube
    SILVER WINNER 2024KFC South AfricaKFC Block Booked
    SILVER WINNER 2024NedbankThe Brave GroupNedbank NAR Africa Month Campaign
    BRONZE WINNER 2024South African BreweriesFuturetech and Dentsu SAB Beerdle
    Best Low Budget Campaign
    GOLD WINNER 2024Nando’sVMLHail Yeah Insurance
    SILVER WINNER 2024Unilever SAOliver MarketingDove Men+Care Rugby World Cup
    BRONZE WINNER 2024Aware.orgClockworkDrunk Drivers Stay For Free
    BRONZE WINNER 2024SA RugbyDialogue#BokFriday
    Mobile Marketing Excellence
    GOLD WINNER 2024TinkiesHellosquareFlavour Our Feed
    GOLD WINNER 2024WindhoekHeed with Denstu RedStara-heed-of-the-curve
    SILVER WINNER 2024VodacomVML30th Birthday
    SILVER WINNER 2024South African BreweriesFuturetech and Dentsu SAB Beerdle
    BRONZE WINNER 2024NiveaFuturetech and CARATNivea Face PR Luminous
    BRONZE WINNER 2024Nedbank The MediaShop and LucidNedbank Money App
    Blogging Excellence
    SILVER WINNER 2024Sanlam RealityMachine a Publicis Groupe CompanyContent at the speed of culture
    BRONZE WINNER 2024Nancy GeenenFlow CommunicationsNancy Geenen: Inclusive Leadership
    Most Innovative Use of Social and Digital Media
    GOLD WINNER 2024Aware.orgClockworkDrunk Drivers Stay For Free
    GOLD WINNER 2024Nelson Mandela FoundationFlow Communications21st Nelson Mandela Annual Lecture (2023)
    SILVER WINNER 2024Nando’sVMLHail Yeah Insurance
    BRONZE WINNER 2024Mondelēz South AfricaSaatchi & Saatchi a Publicis Groupe CompanyOREO OUR WAY
    Most Innovative Gamification Campaign
    GOLD WINNER 2024KFC South AfricaKFC Block Booked
    SILVER WINNER 2024Studio X, RCL FOODSHoorah GroupWild Space The First Outpost
    SILVER WINNER 2024WoolworthsW.CreativeThis Apple Can Save the World. Farming for the Future
    BRONZE WINNER 2024Unilever SAOliver MarketingLifebuoy - H for Handwashing
    Best Community Engagement Award
    GOLD WINNER 2024Nando’sVMLVoice of The People
    SILVER WINNER 2024SA RugbyDialogue#BokFriday
    BRONZE WINNER 2024Mondelēz South AfricaSaatchi & Saatchi a Publicis Groupe CompanyOREO OUR WAY
    Excellence in Content Marketing
    GOLD WINNER 2024SanofiHoorah GroupEssentiale #NoFilter
    GOLD WINNER 2024WoolworthsW.CreativeThis Apple Can Save the World. Farming for the Future
    SILVER WINNER 2024SA RugbyDialogue#BokFriday
    BRONZE WINNER 2024NedbankLevergy#Run4Avos
    Best Online PR Campaign - Sponsored by DStv
    GOLD WINNER 2024TelkomLevergyStand Tall
    SILVER WINNER 2024Castle LagerRetroviralThe GranBoks
    BRONZE WINNER 2024SA RugbyDialogue#BokFriday
    Best Integrated Marketing Campaign
    GOLD WINNER 2024SanofiFuturetech, PHD, OgilvyHealthy Happy Children
    SILVER WINNER 2024WoolworthsW.CreativeThis Apple Can Save the World. Farming for the Future
    SILVER WINNER 2024TelkomLevergyStand Tall
    BRONZE WINNER 2024Unilever SAOliver Marketing, Edelman AfricaDove Men+Care Care Conversations
    Most Viral Campaign
    GOLD WINNER 2024Aware.orgClockworkDrunk Drivers Stay For Free
    SILVER WINNER 2024Unilever SAFreshAFAXE Fresh Neighbours - Road to Hey Neighbour
    BRONZE WINNER 2024NedbankLevergy#Run4Avos
    BRONZE WINNER 2024WimpySauce AdvertisingCoalition Cups
    Best Use of Social Media to Research and Evaluate
    GOLD WINNER 2024dss+Correlate DigitalDigitally Demystifying the Middle East
    SILVER WINNER 2024MultiChoice GroupDStv presents ‘What’s Next?’
    SILVER WINNER 2024ShowmaxShowmax Premier League Research
    BRONZE WINNER 2024P&GEssenceMediacomOral B – Power Up your Smile
    Best Influencer Marketing Campaign
    GOLD WINNER 2024Unilever SAOliver MarketingDove Men+Care Rugby World Cup
    GOLD WINNER 2024TelkomLevergyStand Tall
    SILVER WINNER 2024Nelson Mandela FoundationFlow Communications21st Nelson Mandela Annual Lecture (2023)
    BRONZE WINNER 2024NedbankLevergy#Run4Avos
    Best Use of AI in a Marketing Campaign - Sponsored by Helm
    GOLD WINNER 2024NedbankThe Brave GroupNedbank NAR Africa Month Campaign
    SILVER WINNER 2024WoolworthsW. CreativeThis Is How We Do It
    BRONZE WINNER 2024NedbankLevergyThe Art of Wine
    Best Email Marketing Campaign by a Corporate - Sponsored by DStv
    GOLD WINNER 2024KFC South AfricaKFC Block Booked
    SILVER WINNER 2024Telesure Investment HoldingsArc SA a Publicis Groupe Company1st for Women Spreading Safety
    BRONZE WINNER 2024KFC South AfricaKFC CRM & Email Journeys
    Best CRM Strategy Campaign by a Corporate
    GOLD WINNER 2024KFC South AfricaKFC Block Booked
    SILVER WINNER 2024KFC South AfricaKFC CRM & Email Journeys
    BRONZE WINNER 2024Henley Business School South AfricaSpitfire InboundMaking an impact with CRM
    AGENCY CATEGORIES:
    Best Augmented Reality Marketing Campaign by an Agency
    BRONZE WINNER 2024Hyphen CreativesRainbow Simply Chicken ChickeesChickees Augmented Reality Shopper Experience
    Best Use of Technical Innovation by an Agency
    GOLD WINNER 2024Hearts & Science FZ LLCKFC South AfricaUncle Waffles Burger
    GOLD WINNER 2024Mondelēz South AfricaGive a Little Thanks
    SILVER WINNER 2024The Brave GroupNedbankNedbank NAR Africa Month Campaign
    SILVER WINNER 2024Rookdigital & Dentsu RedstarHeinekenHeineken Silver (Spotify API Integration)
    SILVER WINNER 2024Rookdigital & Wavemaker South AfricaBMW SABMW i7 & i8 Launch
    BRONZE WINNER 2024Rookdigital & VMLNando'sNando’s Winter & Summer Meals
    Most Innovative App Developed by an Agency
    GOLD WINNER 2024Hoorah GroupStudio X, RCL FOODSWild Space The First Outpost
    SILVER WINNER 2024Publicis Commerce & Digitas LiquoriceRetail CloudRetail Cloud
    Most Viral Campaign by an Agency
    GOLD WINNER 2024DialogueSA Rugby#BokFriday
    GOLD WINNER 2024ClockworkAware.orgDrunk Drivers Stay For Free
    SILVER WINNER 2024W.CreativeWoolworthsWRewards ‘I Just Can’t Get Enough’
    BRONZE WINNER 2024RetroviralCastle LagerThe GranBoks
    Most Innovative Social and Digital Media by a Small Agency - Sponsored by Helm
    GOLD WINNER 2024RetroviralCastle LagerThe GranBoks
    SILVER WINNER 2024HellosquareTinkiesTinkies – Made With You
    BRONZE WINNER 2024Correlate DigitalJAECOODriving New Brand Engagement
    BRONZE WINNER 2024The Digital Plug and Brand Leadership GroupBrandSABrandSA 2023 Rugby World Cup Amplification Campaign
    Most Innovative Social and Digital Media by a Med-Large Agency
    GOLD WINNER 2024Mondelēz South AfricaGive a Little Thanks
    SILVER WINNER 2024ClockworkJAECOOHow we hijacked cars on YouTube
    SILVER WINNER 2024Hoorah GroupNestlé Revolve#NeedEnergy
    BRONZE WINNER 2024The 13th FloorGlenryck Six Gun GrillGlenryck Six Gun Grill Pilchards
    Best Influencer Marketing Campaign by an Agency
    GOLD WINNER 2024LevergyTelkomStand Tall
    GOLD WINNER 2024EssenceMediacomCoca-Cola SACoca-Cola Creations - Wozzaah
    SILVER WINNER 2024LevergyNedbank#Run4Avos
    BRONZE WINNER 2024VMLNando’sWe Are The Voice Of The People
    Best Integrated Marketing Campaign by an Agency - Sponsored by Wimpy
    GOLD WINNER 2024ClockworkAware.orgDrunk Drivers Stay For Free
    SILVER WINNER 2024RetroviralCastle LagerThe GranBoks
    SILVER WINNER 2024The 13th FloorGlenryck Six Gun GrillGlenryck Six Gun Grill Pilchards
    BRONZE WINNER 2024LevergyTelkomStand Tall
    BRONZE WINNER 2024Hoorah GroupEnterogerminaEnterogermina "5th Child"
    Blogging Excellence by an Agency
    GOLD WINNER 2024New MediaVodacomVodacom now! blog
    SILVER WINNER 2024SME South AfricaMTNMTN SME Hub
    Best Use of AI in Marketing Campaign Award by an Agency - Sponsored by Wimpy
    GOLD WINNER 2024The Brave GroupNedbankNedbank NAR Africa Month Campaign
    SILVER WINNER 2024LevergyNedbankThe Art of Wine
    BRONZE WINNER 2024The Brave GroupNedbankNedbank Indalo Fund
    Best Email Marketing Campaign by an Agency
    SILVER WINNER 2024Flow CommunicationsAmerican Tower Corporation (Africa)IMPACT Campaign
    Best CRM Strategy Campaign by an Agency
    GOLD WINNER 2024Hoorah GroupStudio X, RCL FOODSWild Space
    SILVER WINNER 2024IdeahiveMcDonald’sCRM Strategy
    BRONZE WINNER 2024Spitfire InboundHenley Business School South AfricaMaking an impact with CRM
    BRONZE WINNER 2024Offlimit CommunicationsRestonicRestonic Power Up Your Life
    ONLINE MEDIA & TOOLS CATEGORIES:
    Best Intranet
    SILVER WINNER 2024WimpySauce AdvertisingLocal Store Marketing System
    Best Corporate Website
    GOLD WINNER 2024CHAS EVERITT LUXURYStratitudeWebsite
    SILVER WINNER 2024XboxClockworkThe Everyday Tactician
    BRONZE WINNER 2024South African Institute of Chartered AccountantsFlow CommunicationsSAICA Website
    Best Marketing Automation Campaign
    GOLD WINNER 2024Suzuki Auto South AfricaSpitfire Inbound & PenquinSteering Suzuki to success with marketing automation
    SILVER WINNER 2024DStv HelmDStv Intelligent Sales Assistant
    BRONZE WINNER 2024Sanlam Money SaverMachine a Publicis Groupe CompanyPivoting on real-time consumer feedback to double conversion targets
    Best Online Newsletter
    GOLD WINNER 2024SanlamMachine a Publicis Groupe CompanyEarth Hour - a small switch, a big difference
    SILVER WINNER 2024AMIN WorldwideStratitudeGlobal Member Newsletter
    SILVER WINNER 2024Good Work FoundationFlow CommunicationsRural Education Revolution Newsletter
    BRONZE WINNER 2024CHAS EVERITT INTERNATIONAL PROPERTY GROUPStratitudeTHE PROPERTY SIGNPOST
    Best Use of Podcast/Vlog to Promote a Brand or Event
    GOLD WINNER 2024TourvestThe Real NetworkFirst Time Traveller Competition
    SILVER WINNER 2024East Coast RadioAfrican Story Magic with Gcina Mhlophe
    BRONZE WINNER 2024Tourvest Travel ServicesOne on One ProductionsThe Window Seat
    Best Online Magazine/Newspaper
    GOLD WINNER 2024Sanlam ConnectMachine a Publicis Groupe CompanyAccelerate Special Edition
    SILVER WINNER 2024Nutun NgageMachine a Publicis Groupe CompanyMaking AI meaningful
    BRONZE WINNER 2024Cape Town TourismVisitors’ Guide 2024/25
    STUDENT CATEGORIES:
    The New Generation Overall Student Group of the Year Award - Sponsored by Wimpy
    GOLD WINNER 2024AAA School of Advertising (Cape Town Campus)Uluntu Market
    New Generation Overall Student of the Year Award - Sponsored by Wimpy
    GOLD WINNER 2024Sophia DekkerAAA School of Advertising (Cape Town Campus)Labels of Love

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