Research in times of change

2 Jul 2024

Over the past two months South Africans have experienced yet another round of significant change - an election, the formation of a Government of National Unity, a Presidential inauguration and a new cabinet. In addition there has been consolidation in companies, along with a few multinationals leaving and other new ones entering the country.

AI is also changing the way business is done, some skills are in short supply and inflation continues to put pressure on growth and prices.

What does it mean for business? How is your business changing the way you engage and service your customers? If new approaches and systems have been put in place are these working effectively for your customers?

Questions being asked among our clients are:

How do we overcome the new challenges we face?
Is our market changing or evolving?
What do our customers think of our company and brands?
Do we stand out?
Are our systems and process effective for our clients?
Are there opportunities?

Much of what we did before may not be relevant given the significant change we are experiencing, and we need to keep abreast of how our B2B clients are changing their behaviours and strategies as South Africa evolves.

At Livingfacts we have 23 years’ worth of experience in understanding the Why, What and Where about clients, competitors and markets. We work with you to provide current insights to better understand your challenges.

Want to learn more about your customers and how they are faring in these times? Call Marylou Kneale on 082 807 4043 or az.oc.stcafgnivil@elaenk.uolyraM or Heidi Clowes on 082 562 9111 or az.oc.stcafgnivil@sewolc.idieH.

Livingfacts is a specialist research company, partnering to solve business challenges. We focus on Business to Business, High Net Worth and Stakeholder research using appropriate approaches to obtain insights from the right people.