#Loeries All the winners, Agency of the Year is Joe Public

Friday night, 11 October, the Loeries Awards ceremony named Joe Public its Agency of the Year. The Odd Number was named Independent Agency of the Year and Publicis Groupe MEA took home the Regional Agency of the Year title. Brand of the Year is the NBA.

Source: © Gallo Images Joe Public is the Loeries Awards Agency of the Year

Source: © Gallo Images Gallo Images Joe Public is the Loeries Awards Agency of the Year

The glittering event took place at the Cape Town City Hall.

Dani Richa, chairperson & CEO of BBDO Middle East, Africa & Pakistan was the first creative from the Middle East inducted into the Hall of Fame.

Receiving his award, Richa said the Loeries have always had a special place in his heart and to receive this Award here gives this event an even greater significance.

"I spent my career dedicated to making brands famous, it's an amazing journey, and along the way I have learnt that fame like creativity is contagious."

He acknowledged some of the great creatives and inspiring talents he has had the honour of working with as well as Ali Rez and his team at BBDO.

"These experiences have shaped and taught me and brought me to this moment."

Source: © Gallo Images (Left) Preetesh Sewraj, CEO The Loeries, (centre) Bridget Harpur, head of marketing: Volkswagen South Africa was named Marketer of the Year, and (right)
Kabelo Moshapalo, incoming Loeries Chairperson and CCO Ogilvy Johannesburg

#Loeries: All the winners, VW's Bridget Harpur named marketer of the year

10 Oct 2024

All the winners

No Grand Prix were awarded.

Integrated Campaign
Award	Agency	Brand	Product	Title
Silver	Ogilvy South Africa	Volkswagen South Africa	Volkswagen Night School	Night School
Silver	Ogilvy South Africa	KFC	KFC	Beyond the Sea
Silver	Impact BBDO	AnNahar Newspaper	AnNahar Newspaper	The New President
Silver	Joe Public & Juno	Chicken Licken	Rock My Soul	Feel The Fire
Bronze	Ogilvy South Africa	KFC	KFC	Make it KFC
Bronze	FP7 McCann Dubai	Heinz	Heinz Ketchup	Heinz Insurance
Bronze	Joe Public	Nedbank	Nedbank	Bank Your Time
Film Crafts - Direction
Craft Gold	0307 Films Pty Ltd	KFC	KFC 2.0	Beyond The Sea
Craft Certificate	DARLING FILMS (PTY) LTD	BONGEZIWE MABANDLA	BLACK MAJOR	SOZE
Craft Certificate	DARLING FILMS (PTY) LTD	NEDBANK	YOUTH DAY CAMPAIGN	HONOURING THE CLASS OF ’76 SIGNWRITER FILM
Film Crafts - Cinematography
Craft Gold	DARLING FILMS (PTY) LTD	NEDBANK	YOUTH DAY CAMPAIGN	HONOURING THE CLASS OF ’76 SIGNWRITER FILM
Craft Certificate	7Films	Sony	Burano Camera	Stilte
Film Crafts - Writing
Campaign Craft Certificate	TBWA\ Hunt Lascaris	City Lodge Hotels	City Lodge Hotels	Power
Craft Certificate	Leo Burnett Dubai	NBA	Community Initiative	JUMP
Craft Certificate	M&C Saatchi UAE	Wego	Wego Winter	Hitchhiker
Film Crafts - Performance
Craft Gold	DARLING FILMS (PTY) LTD	NEDBANK	YOUTH DAY CAMPAIGN	HONOURING THE CLASS OF ’76 SIGNWRITER FILM
Craft Certificate	0307 Films Pty Ltd	KFC	KFC 2.0	Beyond The Sea
Film Crafts - Music
Craft Gold	Accenture Song	Allan Gray	Investment Policy	Everything Comes Around
Craft Certificate	Marc Algranti	KFC	KFC	Beyond The Sea
Craft Certificate	Romance Films (Pty) Ltd	Nedbank	Nedbank	Bank Your Time
Film Crafts - Sound Design
Craft Gold	DARLING FILMS (PTY) LTD	NEDBANK	YOUTH DAY CAMPAIGN	HONOURING THE CLASS OF ’76 SIGNWRITER FILM
Craft Certificate	BigTime Creative Shop	General Entertainment Authority	Riyadh Season	Knockout Chaos
Film Crafts - Special Visual Effects
Craft Certificate	BigTime Creative Shop	General Entertainment Authority	Riyadh Season	A Tale As Old As Time
Film Crafts - Editing
Craft Gold	Post Modern	Bongeziwe Mabandla - Soze	Music Video	Bongeziwe Mabandla
Craft Certificate	Post Modern	Nedbank Youth X	Nedbank Youth X	Nedbank - Youth Day - Class of 76
Craft Certificate	BigTime Creative Shop	General Entertainment Authority	Riyadh Season	Knockout Chaos
Film Crafts - Production Design
Craft Certificate	Patriot Films	Allan Gray	Financial Services	Everything Comes Around
Film - TV & Cinema Commercials - up to 90s
Gold	Impact BBDO	Floward	Floward Gifting Platform	Floward Works Like Magic
Silver	M&C Saatchi UAE	Wego	Wego Winter	Hitchhiker
Film - TV & Cinema Commercials - above 90s
Gold	Ogilvy South Africa	KFC	KFC	Beyond the Sea
Silver	Joe Public	Nedbank	Nedbank	Time Is More Valuable Than Money
Silver	Accenture Song	Allan Gray	Investment	Everything comes around
Bronze	BigTime Creative Shop	General Entertainment Authority	Riyadh Season	Knockout Chaos
Bronze	Joe Public	Chicken Licken	Rock My Soul	Feel The Fire
Bronze	Joe Public	Chicken Licken	Family Full House	Make Your Family Proud.
Film - Online Film - above 30s
Gold	Joe Public	Nedbank	Youth X	The Signwriter
Silver	Halo Advertising Pty Ltd	Capital Legacy	Wills and Estate Services	Final Say
Campaign Bronze	TBWA\ Hunt Lascaris	City Lodge Hotels	City Lodge Hotels	Power
Bronze	7Films	Sony	Burano Camera	Stilte
Bronze	Leo Burnett Dubai	Dosy	Dosy Bikes	FEAR
Bronze	Ogilvy South Africa	City of Cape Town	Anti-drink driving campaign	Worst Passengers
Film - Other Screens
Bronze	Leo Burnett KSA / Saatchi & Saatchi ME	Saudia Airlines	ProtecTasbih	Rihla (The Journey)
Film - Branded Content Film - Single
Bronze	Leo Burnett Dubai	NBA	Community Initiative	JUMP
Film - Music Videos
Bronze	DARLING FILMS (PTY) LTD	BONGEZIWE MABANDLA	BLACK MAJOR	SOZE
Radio Crafts - Direction
Campaign Craft Gold	TBWA\ Hunt Lascaris	City Lodge Hotels	City Lodge Hotels	Boss
Radio Crafts - Writing
Campaign Craft Gold	The Odd Number	Salvation Army	Salvation Army	Mama
Craft Gold	The Odd Number	Game Stores	Game	Game Installation Services
Radio Crafts - SA Non-English Writing
Campaign Craft Certificate	The Odd Number	Game Stores	Game Rock Bottom	Keeping secrets
Radio Crafts - Writing
Campaign Craft Certificate	TBWA\ Hunt Lascaris	City Lodge Hotels	City Lodge Hotels	Boss
Radio Crafts - SA Non-English Writing
Craft Certificate	Ogilvy South Africa	Tiger Brands	Doom Cockroach	THULA MABOTA
Radio Crafts - Writing
Craft Certificate	The Odd Number	Game Stores	Game	Too High - Too Low
Radio Crafts - Performance
Campaign Craft Gold	The Odd Number	Salvation Army	Salvation Army	Mama
Radio Crafts - SA Non-English Performance
Craft Certificate	Ogilvy South Africa	KFC	KFC Zinger	Looking Good
Craft Certificate	The Odd Number	Game Stores	Game Rock Bottom	Keeping secrets
Radio Crafts - Performance
Craft Certificate	Joe Public	Amnesty International South Africa	Brand	Zama
Radio Station Commercials
Campaign Gold	The Odd Number	Salvation Army	Salvation Army	Papa
Campaign Gold	Joe Public	SAB (ABINBEV)	Hansa Pilsener	Okrrr
Campaign Gold	Halo Advertising Pty Ltd	Pineapple	Insurance	Me Again
Campaign Bronze	The Hardy Boys	Burger King	King Value Meal	Traffic
Campaign Bronze	Joe Public	Santam	Brand	Dentist
Bronze	Ninety9 SOLUTIONS	Showmax	The Roast Of Minnie Dlamini	Diagnosis
Bronze	The Odd Number	Game Stores	Game	Too High - Too Low
Bronze	The Odd Number	Game Stores	Game	Game Installation Services
Internet & Mobile Audio Commercials
Campaign Bronze	Joe Public	Amnesty International South Africa	Brand	Zama
Branded Content Radio & Audio
Campaign Silver	TBWA\ Hunt Lascaris	City Lodge Hotels	City Lodge Hotels	Bedtime Stories for Business People
Silver	Impact BBDO	easypaisa	easypaisa	Audio Nikahnama
Silver	FP7 McCann Dubai	Heinz	Heinz Ketchup	Heinz Insurance
Bronze	Promise	AfriSam	Construction Materials	The Vluit Project
SA Non-English Radio Station Commercials
Campaign Gold	The Odd Number	Game Stores	Game Rock Bottom	Cycle of life
Campaign Silver	Boomtown	Wimpy	Menu	u-Siri uhlulwa sisiXhosa
Campaign Bronze	Ogilvy South Africa	KFC	KFC Zinger	Stokvel
Campaign Bronze	Boomtown	Wimpy	Wimpy Grills	Grills gone wrong 1
Service Design
Gold	Leo Burnett KSA / Saatchi & Saatchi ME	Saudia Airlines	Sanitizing Prayer Beads	ProtecTasbih
Bronze	Leo Burnett	Omantel	Omantel	Maqroo – The first Arabic font for dyslexia
Live Crafts
Craft Certificate	Accenture Song	Wesgro	Tourism, Trade and Investment	Made In The Cape Market
Live Events - Sponsorship
Bronze	M&C Saatchi Abel	Lexus South Africa	Lexus Park Distance Control	Accidental Art
Live Activations
Silver	Ogilvy South Africa	KFC	KFC	The Make it KFC Live Kitchen
Silver	Joe Public	SAB (ABINBEV)	Brutal Fruit	SheBeen
Bronze	Ogilvy South Africa	SAB (Ab InBev)	Carling Black Label	The 63 Second Final
Bronze	Impact BBDO	Total Sports & Fitness	Total Sports & Fitness	Total Sports & Fitness Hotel
Live Events
Bronze	Accenture Song	Wesgro	Tourism, Trade and Investment	Made In The Cape Market
PR & Media Communication Campaign
Gold	Impact BBDO	AnNahar Newspaper	AnNahar Newspaper	The New President
Silver	Saatchi & Saatchi ME	Essity - Nana	Sanitary Pads	Taboo Totes
Silver	Horizon FCB Dubai	DHL	DHL	YESTERDELIVERY
Bronze	Impact BBDO	Government of Sindh / SPHF	Government of Sindh / SPHF	ClimateChangeTown.pk
Bronze	Joe Public	SAB (ABINBEV)	Brutal Fruit	SheBeen
Bronze	FP7 McCann Dubai	Mcdonalds	Mcdonalds	After Dinner Dinner
Bronze	FP7 McCann Dubai	Heinz	Heinz Ketchup	Heinz Insurance
Bronze	Retroviral and Shaun James Films	Castle Lager	Castle Lager	The Granboks
Use of Technical Media Innovation
Bronze	Dentsu Performance	Multichoice Africa Holdings	DSTV STREAM	Multichoice Measurement Solutions
Creative use of Data Integration
Gold	Impact BBDO	AnNahar Newspaper	AnNahar Newspaper	The New President
Audience Insights Innovation
Bronze	Dentsu Creative Kenya	Cadbury	Cadbury Dairy Milk	Give A Generous Voice
Channel Creativity
Gold	Leo Burnett	Omantel	Omantel	WhatsApp Oman
Silver	TBWA\ Hunt Lascaris	McDonalds South Africa & Nissan South Africa	McDonalds Chicken Big Mac & Nissan Magnite	Chicken Big MacNite
Bronze	M&C Saatchi Abel	Lexus South Africa	Lexus Park Distance Control	Accidental Art
Media Innovation - Single Medium
Gold	SERVICEPLAN MIDDLE EAST FZ-LLC	BMW	BMW i	BMW iJACK
Silver	Clockwork	Aware.Org	Aware.Org	Drunk Drivers Stay for Free
Silver	Joe Public	Amnesty International South Africa	Campaigns	Faeces Ink
Silver	TBWA\ Hunt Lascaris	City Lodge Hotels	City Lodge Hotels	Reusable Ads
Bronze	Ogilvy South Africa	SAB (Ab InBev)	Carling Black Label	The 63 Second Final
Bronze	Accenture Song	Game	Retail	The Game GAME
Bronze	Joe Public	Nedbank	Brand	Search Money Differently
Effective Creativity
Gold	Joe Public	Chicken Licken	Big John	Big John Ya' Hunga
Silver	Leo Burnett Dubai	Home Centre	Purpose Initiative	The Homecoming
Silver	Impact BBDO	AnNahar Newspaper	AnNahar Newspaper	Newspapers Inside The Newspaper
Bronze	Ogilvy South Africa	KFC	KFC	Anything for the Taste
Bronze	Impact BBDO	Ghar Par / Indus Hospital	Ghar Par App	Waxing Lady Tutorials
Bronze	Halo Advertising Pty Ltd	Capital Legacy	Wills and Estate Services	Where There's No Will
Bronze	Joe Public	Chicken Licken	Brand	Undefeated Since Forever

Loerie Awards totals

Agency	Grand Prix	Gold	Silver	Bronze	Campaign Gold	Campaign Silver	Campaign Bronze	Craft Gold	Craft Certificate	Campaign Craft Gold	Campaign Craft Certificate	Total
0307 Films								1	1			2
7Films				1					1			2
Accenture Song			1	5				1	1			8
Adpro Communications						1						1
BCKRDS				1								1
BigTime Creative Shop				1					3			4
Boomtown						1	1					2
Boundless - The Unlimited Agency				1								1
Cape Town Creative Academy		1	3						1			5
Cheil Dubai		1						1	1			3
Clockwork			1	1								2
DARLING FILMS				1				3	2			6
Dash Digital Studio	1											1
DEFIJN									1			1
Dentsu Creative JHB				1		1						2
Dentsu Creative Kenya				2								2
Dentsu Performance				1								1
Edelman		1										1
FP7 McCann				2								2
FP7 McCann Dubai			2	3					1			6
Greenside Design Center College of Design				1					1			2
Grid Worldwide				3								3
Halo Advertising			1	2	1		1					5
Havas Middle East		1		3					1			5
HKLM				1								1
Horizon FCB Dubai			1									1
IIE-Vega			1	8								9
Impact BBDO		4	7	3			1					15
Joe Public		3	4	10	2		3		3			25
Joe Public & Juno			1									1
Joe Public & SHIFT			1	2								3
Leo Burnett		2	1	4				1	2			10
Leo Burnett Dubai	1	1	1	4				3	1	1	1	13
Leo Burnett KSA / Saatchi & Saatchi ME		1	3	1					1			6
Livingroom Communication				1								1
M&C Saatchi Abel			2	4								6
M&C Saatchi UAE			1						1			2
Marc Algranti									1			1
MetropolitanRepublic				1								1
Ninety9 SOLUTIONS				1								1
North-West University								1				1
Ogilvy Africa			1									1
Ogilvy South Africa		1	7	6			1		2			17
One Over One		1	2									3
Patriot Films									1			1
Post Modern								1	1			2
Promise			1	2								3
Publicis Groupe MENAT			2	1								3
Red & Yellow Creative School of Business			1	1					1			3
Retroviral and Shaun James Films				1								1
Romance Films									1			1
Saatchi & Saatchi ME			2	4							1	7
SERVICEPLAN MIDDLE EAST FZ-LLC		1										1
Stellenbosch Academy of Design & Photography		1	1	2								4
TBWA\ Hunt Lascaris			4			1	1			1	2	9
The Animation School		1	2	2								5
The Hardy Boys				1			1					2
The Odd Number				2	2			1	2	2	1	10
The Open Window		1	1						3			5
Thuli Makhotla				1								1
University of Pretoria			2	2								4
Wicked Pixels		1										1
Woolworths Agency				1								1
Grand Total	2	22	57	95	5	4	9	13	34	4	5	250

Brand winners tally

Brand	Total
Nedbank	14
KFC	12
NBA	10
City Lodge Hotels	8
SAB (AB Inbev)	8
Amnesty International South Africa	7
AnNahar Newspaper	7
Game Stores	7
Chicken Licken	6
Saudia Airlines	6
3D Animated Graduation Film	5
Omantel	5
adidas	4
General Entertainment Authority	4
Heinz	4
Protype	4
Wesgro	4
Allan Gray	3
Babyshop	3
Essity - Nana	3
Lexus South Africa	3
Mcdonalds	3
Salvation Army	3
Samsung	3
Volkswagen South Africa	3
AfriSam	2
Arla	2
Aware.Org	2
BONGEZIWE MABANDLA	2
Burger King	2
Capital Legacy	2
easypaisa	2
Home Centre	2
NA	2
Parker	2
Showmax	2
Sixieme Son	2
Sony	2
The Margins publication	2
University of Pretoria	2
Wego	2
Wimpy	2
*2 or more awards