K-Way and Sealand partner to launch exclusive sustainable collection

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Together, the two brands have launched an exclusive collection that fuses commitment to local production and sustainability.

This partnership is a significant step in both brands’ journey toward offering eco-conscious products without compromising on quality, style, or performance. The K-Way x Sealand collection is made from recycled materials, aligning with both brands’ ethos of protecting the environment while delivering functional, adventure-ready gear.

The K-Way x Sealand collection will offer a variety of products including backpacks, cross body bags and apparel, designed for outdoor enthusiasts and travellers who value both sustainability and high performance.

Every item is carefully crafted using repurposed materials, ensuring that the collection contributes to reducing environmental impact while offering durability and style.

"We are incredibly excited about this collaboration with Sealand," says Mike Elliott, CEO of Cape Union Mart.

"At K-Way, we are always looking for ways to innovate and push the boundaries of sustainable fashion. This collection perfectly embodies that vision while staying true to our core values of quality, reliability, and adventure.”

“Sealand has always been about upcycling and creating conscious products that inspire a movement,” says Jasper Eales, co-founder and creative director of Sealand. “Partnering with K-Way allows us to expand that vision to a broader audience, while showcasing how style and sustainability can coexist.”

The K-Way x Sealand collection will be available online and in selected Cape Union Mart and Sealand stores from 1 November 2024.

With sustainability at the forefront of this collaboration, quantities will be limited to maintain exclusivity and encourage mindful purchasing