Forge By Brave built to democratise marketing

Kalenga says Forge by Brave is groundbreaking.

We called this artificial intelligence process Forge by Brave because we believe it will help power a better future for everyone in the industry. If you are a CMO who wants to put this AI solution to the test, please sign up here.

Before we started building Forge by Brave, I spoke to business leaders who rely on marketing for growth and chief marketing officers (CMOs) about their biggest key pain points with advertising and agencies. A key issue was the poor business results that advertising delivers.

CMOs say they don’t always see tangible results from advertising investments. In these tough economic times, marketing leaders say that they want marketing to power increased sales and deliver on business goals. The bottom line is that CEOs and CMOs want marketing to become a value-producing discipline rather than an expense.

Other bugbears that CMOs cited during our conversations were the inconsistent quality of work, poor communication from agencies, missed deadlines and inconsistent quality of work. Marketing leaders told me that delays in project delivery were frustrating and that agencies frequently over-promised and under-delivered.

Forge by Brave is a game-changing AI process that will address CMO pain points and that will supercharge marketing to give the people who own brands more time, faster and better campaign execution, and greater advertising accountability.

In a time of digital transformation, Forge fosters more collaborative marketing environments with seamless teamwork to keep accountability on track and enable lightning-fast execution with automatic escalations.

Marketing is becoming increasingly more complex than ever before, but Forge will power more creative, effective and accountable performance marketing at a time when CMOs have been asking for this.

Forge by Brave promises marketers that this technology solution will amplify the brand they manage while simplifying their lives. How so? Forge by Brave will also give people in marketing more time and space to focus on building better relationships with the audiences that matter most to the brands and businesses they represent. Or to play more golf and indulge in better self-care.

What are the big benefits offered by Forge by Brave?

- Accelerated Ideation: The ability to generate and refine creative concepts at speed, enabling a broader spectrum of ideas that can be iterated more effectively.

- Data-Driven Insights: Powered by AI-enabled data analytics, forge enables better and deeper consumer insights to drive more informed strategic decision-making.

- Seamless Collaboration: Seamlessly integrate AI into your existing creative processes to deliver more, better, faster.

- Better Personalisation: Leverage AI’s capacity to analyse and understand your target audience at a granular level quicker than ever before.

By combining human intelligence and experience with Forge by Brave’s unprecedented speed, efficiency and insights at scale, marketing can create greater value for businesses and their customers. Sign up for the Forge by Brave trial here: https://bravegroup.co.za/forge/

The good news is that Forge by Brave is already winning awards for the Brave Group. Our integrated advertising company recently won five awards in the 2024 New Generation Awards, in which judges assessed work on strategy, innovation, creativity, content, results, reach, and engagement.