Bluegrass Digital celebrates connection at London Indaba Dinner

Ryan Jones, Flip van der Merwe, Shaun Smith, Bevan Lane

Welcoming guests, Nick Durrant, MD of Bluegrass Digital, reflected on the purpose behind the series: “Through platforms like the Lekker Network and the Indaba Dinner series, we aim to foster meaningful connections. Tonight is another example of how bringing people together creates opportunity.”

A recurring theme of the evening was the power of serendipitous and cultivated connections. Dean McKenna recounted how a chance encounter in a Maida Vale pub led to a long-term collaboration with Meat and Livestock Australia UK.

When MLA required enterprise-level website support on the Optimizely platform, McKenna and his colleague Anne, whose agency was initially assisting with content, turned to James Durrant, a professional contact, for guidance. Durrant connected them with Bluegrass Digital, an Optimizely Silver Partner based in South Africa.

That introduction proved pivotal: Bluegrass provided the technical expertise and delivery needed to support MLA’s platform, transforming a casual conversation into a lasting partnership that has since expanded across multiple projects.

“We forged a friendship based on Anne hearing an Aussie accent in a restaurant,” McKenna joked. “All of that started because of a chat over curry. Never underestimate your network.”

The evening also reflected the dedication required to build meaningful professional relationships. Shaun Smith shared insights on the perseverance and effort needed to connect with the right people, emphasizing that platforms like the Lekker Network and events like the Indaba Dinner Series accelerate opportunities and foster meaningful cross-border collaborations.

Guests from across the tech and business community contributed to rich conversations, shared experiences, and exchanged insights throughout the evening.

The Indaba Dinner Series is part of Bluegrass Digital’s ongoing commitment to connect global leaders in digital innovation, showcase South African talent, and foster collaboration that drives business growth. The London event reinforced how the right mix of conversation, networking, and expertise can create meaningful opportunities and long-term impact.