Crafted with meticulous care, every pair of Bata Comfit shoes is tailored to provide gentle support for a woman's feet, ensuring comfort throughout her bustling day while prioritising her overall foot health. The shoes boast an ultralight construction, plush cushioned insoles and heels, superior arch support, targeted padding at the ball of the foot, anti-slip outsoles, and an innovative ergonomic design.
The new AW24 lineup at Miladys introduces the Bata Comfit Naturfit Collection into South Africa for the first time, featuring a stunning array of predominantly courts and sandals. Offering cloud-like comfort, Naturfit integrates Anatomic Flexi Fit technology, with an optimised footbed for a seamless, comfortable fit, complemented by a flexible outsole and anti-slip protection.
The Naturfit line joins the existing and well-loved Active Walk, Cushion, and Wellness lines already stocked at Miladys as part of the Bata Comfit offering.
Active Walk shoes deliver shock absorption with every step, reducing foot pressure by up to 45%. Cushion Collection shoes feature exceptionally soft, adaptive, supportive and lightweight shoes with soft memory foam insoles that quickly mould to the contours of your foot for instant rebound and reduced compression. Finally, the Wellness Collection reduces muscle fatigue, stimulates key pressure points and improves blood circulation, thanks to insoles dotted with hundreds of raised nodes that act as all-day massaging footbeds.
Veloshini Govender, brand manager at Bata South Africa, says they’re excited to expand the Bata Comfit footwear range for South African women in collaboration with Miladys.
“Bata Comfit has become synonymous with stylish comfort. Our shoes empower women to seamlessly transition from day to night, looking and feeling their best every step of the way. We're thrilled to unveil this expanded Autumn/Winter collection, building upon the phenomenal success of the Bata Comfit Spring/Summer sandals embraced by Miladys customers last year."
Jocelyn Elliot, head of buying at Miladys, added, "We are delighted to welcome Bata Comfit back to Miladys for another season, because this is a brand that perfectly aligns with our commitment to providing our customers with carefully considered and comfortable clothing, footwear, and accessories."
Recognising the growing importance of environmental responsibility, the new AW24 collection from Bata Comfit also arrives in earth-friendly boxes, catering to the needs of a more environmentally-conscious consumer.
Find the Bata Comfit AW24 collection at selected Miladys stores nationwide and online from 8 April.
Follow Bata Comfit on Facebook (@Bata Comfit SA) and Instagram (@batacomfitsa). To shop the range, visit https://www.miladys.com/shoes-and-accessories/shop-by-shoes/bata
