BabyYumYum Parent Choice Product Awards 2024 announced

“With our commitment to introducing our parenting community to innovative and trustworthy products, the awards have become a contemporary guide for our loyal community. In an ever-changing market, our Parent Choice Product Awards provide essential insights about brands and consumer trends, highlighting brands that consistently deliver quality products,” says BabyYumYum founder and CEO, Amanda Rogaly.

Recent observations and the impact of a tough economy indicate a significant shift in consumer loyalty, as parents explore diverse brands seeking better value, while established premium brands have had to adapt to withstand intense competition. In the last two years, we have seen a surge in retail-owned competitor brands emerging head-on with premium products, driving price wars that benefit consumers in the short term, yet risk brand equity in the long run. As premium labels face commoditisation, it becomes increasingly important for these brands to build consumer confidence through strong brand communication, messaging and awareness.

“Despite the recent shift to value brands, fully-fledged brand-building communication has lagged leaving consumers with few compelling reasons to spend the extra R2. A focus on opinion and testimonial lead communication when it comes to promoting pregnancy and baby products is often hit-and-miss. It is crucial for branded communication to be targeted, informative and engaging to effectively reach the right audiences who are hungry for information as they navigate the scariest time of their lives,” adds Miles Benfield, strategic partnerships and new business at BabyYumYum.

Key influencing factors for Gen Z parents

South African parents, particularly Gen Z who are coming into the mix now, are navigating a complex economic landscape with several critical factors, which are influencing their choices in product selection for their children. They want brands they can trust and that fit into their lives.

Congratulations to the following brand winners:

Look out for this badge to recognise the BabyYumYum Parent Product Choice Awards 2024 winners

The complete and detailed research pack is available for band houses to purchase to back their marketing and brand plans.

“While the BabyYumYum.com Parent Choice Product Awards are dedicated to enhancing the parenting experience by providing critical insights and empowering parents to make informed choices for their families, we encourage strategic brand partnerships and collaboration to showcase the incredible products available to our dedicated parenting community,” concludes Rogaly.

For more information about the BabyYumYum Parent Choice Product Awards, please visit BabyYumYum.com, and to ensure that your brand is listed for votes in 2025, contact moc.muymuyybab@selas.