Avatar: Fire and Ash pushes the franchise past the $6bn mark

The performance highlights the continued importance of event cinema in driving theatrical revenue, particularly in international markets, which accounted for the majority of the film’s earnings. Premium large-format and 3D screenings remain central to the franchise’s success, positioning Avatar as a case study in how spectacle, technology and long-term brand investment translate into sustained audience demand.

Avatar leads December's kaleidoscope of cinematic experiences

Daniel Dercksen  2 Dec 2025

Beyond box office returns, Fire and Ash underscores Disney’s strategy of leveraging globally recognised IP to deliver reliable tentpole releases. In a competitive and cost-conscious entertainment landscape, the film’s success signals that large-scale cinematic experiences — when backed by strong world-building and brand loyalty — still command both cultural relevance and commercial scale.