Purchasing decisions | Bizcommunity

Purchasing decisions | Bizcommunity

News

Why customers prefer information over the hard sell

Marketing

Why customers prefer information over the hard sell

Issued by G&G Advocacy 1 Oct 2025

Source: © 123rf Radio is the trusted cultural bridge for SA’s code-switching Black middle class

Radio & Audio

Radio: The trusted cultural bridge for SA’s code-switching Black middle class

30 Sep 2025

2025 township consumer trends: Price-conscious, local-first, social-driven

CRM, CX, UX

2025 township consumer trends: Price-conscious, local-first, social-driven

Issued by Rogerwilco 30 Sep 2025

The common thread among South Africa’s corporate giants

Online Media

The common thread among South Africa’s corporate giants

Issued by Broad Media 30 Sep 2025

7 reasons savvy consumers choose brands that teach instead of push

Marketing

7 reasons savvy consumers choose brands that teach instead of push

Michael Gullan, Issued by G&G Advocacy 2 Sep 2025

Rainbow solves fresh poultry frustration with innovative Farmer Brown Naked Range

FMCG

Rainbow solves fresh poultry frustration with innovative Farmer Brown Naked Range

Issued by Rainbow Chicken 27 Aug 2025

Trust factor: How SA athleisure brands win Instagram commerce

Social Media

Trust factor: How SA athleisure brands win Instagram commerce

Ragesh Lalloo, Issued by University of Johannesburg - Marketing Management 19 Aug 2025

South African women are driving retail trends – and brands should be paying attention

Women's Month

South African women are driving retail trends – and brands should be paying attention

Issued by KLA 13 Aug 2025

Retail

Status, service, and brand values: Key shopping trends in Africa

Issued by Google 12 Aug 2025

What do women and billboards have in common?

OOH

What do women and billboards have in common?

Issued by Kena Outdoor 8 Aug 2025

New Beverage Hub to be introduced at Hostex 2026

Food & bev. services

New Beverage Hub to be introduced at Hostex 2026

29 Jul 2025

Creators and creatives: Advertising in a world of social influence

Advertising

Creators and creatives: Advertising in a world of social influence

Andile Rapiya, Managing Director, Bravado at Brave, Issued by Brave Group 28 Jul 2025

Sustainability becomes more urgent as consumers vote with their wallets

Marketing

Sustainability becomes more urgent as consumers vote with their wallets

Andrew Turner, Issued by Incubeta 21 Jul 2025

TakealotMore unlocks loyalty perks with News24 and MVP Days

Retail Services

TakealotMore unlocks loyalty perks with News24 and MVP Days

14 Jul 2025

Digital platforms are redefining the next frontier of retail

Retail

Digital platforms are redefining the next frontier of retail

Blake Raubenheimer 3 Jul 2025

Sales

Edelman report: Smart thought leadership outperforms traditional B2B marketing

Karabo Ledwaba 27 Jun 2025

Image source: rawpixel from

IP Law

The dos and don'ts of registering a 'green' trade mark

Alissa Naran and Robyn Broodryk 20 Jun 2025

Consumer insights agency KLA reveals the Quarterly Buzz results for Q1 2025

Research

Consumer insights agency KLA reveals the Quarterly Buzz results for Q1 2025

Issued by KLA 10 Jun 2025

Why smart brands are already talking to Generation Alpha

Marketing

Why smart brands are already talking to Generation Alpha

Issued by Penquin 2 Jun 2025

4 co-located trade shows maximise time and cost savings for industry

Security

4 co-located trade shows maximise time and cost savings for industry

Issued by Securex 26 May 2025

Consumers want insights: the shift from hard selling to educational marketing

Sales

Consumers want insights: the shift from hard selling to educational marketing

21 May 2025

The rise of the digital showroom: the new frontline for driving car sales

Dealers

The rise of the digital showroom: the new frontline for driving car sales

Mongezi Mtati, Issued by Rogerwilco 15 May 2025

The gender price gap: Nedbank exposes the true cost of womanhood

Marketing

The gender price gap: Nedbank exposes the true cost of womanhood

Issued by DNA Brand Architects 12 May 2025

Ntokozo Nhlanhla, executive creative director, Digitas Liquorice says the creator economy is Africa’s chance to leapfrog into a new era of influence, where creators set global trends (Image supplied)

Digital

The next global marketing frontier: Africa’s creator economy

Ntokozo Nhlanhla 12 May 2025

Converge 2025 Cape Town: SA e-commerce still has room to grow and groceries could be the next big opportunity

E-commerce

Converge 2025 Cape Town: SA e-commerce still has room to grow and groceries could be the next big opportunity

Issued by NielsenIQ 9 May 2025

Source: Supplied.

Interior Design

Smarter choices, greener homes: how your next appliance can shape the planet

6 May 2025

Research

Family-driven brand loyalty – the power of shared values

Issued by KLA 23 Apr 2025

#BizTrends2025: Discovery CEO Hylton Kallner on the future of spending

Marketing

#BizTrends2025: Discovery CEO Hylton Kallner on the future of spending

15 Apr 2025

Temu partners with Eurofins to boost global product quality and safety standards

E-commerce

Temu partners with Eurofins to boost global product quality and safety standards

7 Apr 2025

The rise of social commerce

Research

The rise of social commerce

Issued by KLA 14 Mar 2025

The secret weapon of successful restaurants: strategic menu innovation

Food & bev. services

The secret weapon of successful restaurants: strategic menu innovation

12 Mar 2025

Banking

2025 CE Index reveals top performers in banking customer satisfaction

28 Feb 2025

A look at wellbeing programme rewards that make you save smarter

Banking & Finance

A look at wellbeing programme rewards that make you save smarter

Jaco Oosthuizen 28 Feb 2025

The new marketing funnel: How community influence drives conversions

Marketing

The new marketing funnel: How community influence drives conversions

Issued by Brand Influence Agency 27 Feb 2025

Multichannel advertising a necessity to meet SA shoppers' current needs

Research

Multichannel advertising a necessity to meet SA shoppers' current needs

Issued by Spark Media 24 Feb 2025

Hostex 2026: Celebrating 40 years of opening doors for the hospitality, food and beverage industry

Hospitality

Hostex 2026: Celebrating 40 years of opening doors for the hospitality, food and beverage industry

Issued by Hostex 2026 20 Feb 2025

Africa's luxury goods markets emerge as a powerhouse

Sales

Africa's luxury goods markets emerge as a powerhouse

18 Feb 2025

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Retail Marketing

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Evan-Lee Courie 12 Feb 2025

What is community influencer marketing?

Marketing

What is community influencer marketing?

Issued by Brand Influence Agency 6 Feb 2025

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Marketing

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Issued by Actorvate Influencer Marketing 29 Jan 2025

4 trends South African e-tailers can't ignore in 2025

Trends

4 trends South African e-tailers can't ignore in 2025

15 Jan 2025

Dell has flipped its 2025 product names to talk directly to CIOs and CTOs.

Hardware

Dell product overhaul proves AI era is for the enterprise

Lindsey Schutters 7 Jan 2025

Retail

From local is lekker to hyper-localisation: Township consumer trends to watch this festive season

Mongezi Mtati 12 Dec 2024

Consumers and businesses are demanding eco-friendly products and services

Retail Services

Consumers and businesses are demanding eco-friendly products and services

12 Dec 2024

From dive to thrive: How PR can resuscitate a launch flop

PR & Communications

From dive to thrive: How PR can resuscitate a launch flop

Emma Rijkers, Issued by Hook, Line & Sinker 29 Nov 2024

Image source: faithie –

ESG & Sustainability

ESG trends and how they are impacting the retail sector

Chandni Gopal and Zimkhitha Mhlahlo 29 Nov 2024