Brand-building | Bizcommunity

News

Building a people-first culture

Employee Wellness

Building a people-first culture

Katinka Pretorius, Issued by Sunshinegun 3 days

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Source: © 123rf There is evidence of a strong trend of strategic creativity being the magic ingredient

Marketing

Today’s Holy Grail: Strategic creativity

8 Oct 2024

Master product innovation: Learning through failure and success by Yandisa Hene

Branding

Master product innovation: Learning through failure and success by Yandisa Hene

Issued by Yanda Growth Consulting 7 Oct 2024

Loeries has announced this year's international jury presidents (Image supplied)

Loeries Creative Week

Loeries 2024 announces global creative leaders jury presidents

27 Sep 2024

How to leverage LinkedIn for your small business' success

SMEs

How to leverage LinkedIn for your small business' success

Ben Bierman, Issued by Business Partners Limited 26 Sep 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

Brave Group releases Forge, an AI-driven solution for marketers

Artificial Intelligence

Brave Group releases Forge, an AI-driven solution for marketers

Issued by Brave Group 20 Sep 2024

#BizTrends2025: Sponsorships loading

Trends

#BizTrends2025: Sponsorships loading

Issued by Bizcommunity.com 19 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Marketing

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024

#WomensMonth: Edna Mohale-Maphita, head marketing Kenvue SSA – From chemical engineering to marketing

Women's Month

#WomensMonth: Edna Mohale-Maphita, head marketing Kenvue SSA – From chemical engineering to marketing

Danette Breitenbach 22 Aug 2024

Banking and brews: South Africa's top brands navigate economic challenges

Branding

Banking and brews: South Africa's top brands navigate economic challenges

Issued by Kantar 20 Aug 2024

Source: The Bookmarks Bizcommunity was named Best Publisher at the IAB SA Bookmark Awards 2024. (L to r): Karabo Ledwaba, co-editor, marketing & media, Danette Breitenbach, managing editor Bizcommunity & co-editor marketing & media, and Terry Levin, marketing director

IAB Bookmarks Awards

Bizcommunity named #Bookmarks2024 Best Publisher

Issued by Bizcommunity.com 16 Aug 2024

$Source: The Bookmarks The IAB SA Bookmark Awards' winners have been announced with TBWA \ Hunt Lascaris being the big winner on the night$

IAB Bookmarks Awards

#Bookmarks2024: All the IAB SA Bookmark Awards 2024 winners

Danette Breitenbach 16 Aug 2024

Source: © 123rf

Marketing

Warc research: A clear customer promise is even more effective in B2B than B2C

15 Aug 2024

Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics

Branding

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

5 Aug 2024

What exactly is creative PR and does it exist?

PR & Communications

What exactly is creative PR and does it exist?

Sasha Kupritz, Issued by TenacityPR 1 Aug 2024

Marketing

How can you approach the CFO to argue for greater investment in your brand?

Mary Kyriakidi, Issued by Kantar 31 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

SMMs need a seat at the table

Social Media

SMMs need a seat at the table

Issued by RAPT Creative Agency 23 Jul 2024

Bizcommunity is a finalist in the IAB Bookmark Awards in two categories

Marketing & Media

Bizcommunity: Finalist in 2 IAB Bookmark Awards categories

15 Jul 2024

(Image supplied)

IAB Bookmarks Awards

All the IAB 2024 Bookmark Awards' finalists

12 Jul 2024

IAB SA’s content marketing committee relaunches as branded entertainment and content committee

Advertising

IAB SA’s content marketing committee relaunches as branded entertainment and content committee

Issued by IAB South Africa 3 Jul 2024

5 things Temu can teach e-commerce businesses

E-commerce

5 things Temu can teach e-commerce businesses

Issued by TDMC 20 Jun 2024

Hudson Sandler Invicomm launches in South Africa

Marketing & Media

Hudson Sandler Invicomm launches in South Africa

Issued by Hudson Sandler Invicomm 20 Jun 2024

eQ Acceleration empowers businesses and startups - The importance of establishing an online presence

How To Start Up

eQ Acceleration empowers businesses and startups - The importance of establishing an online presence

Issued by eQvest 18 Jun 2024

Andile Mzobe is the founder of AJ Digital Agency. Source: Supplied.

Youth Month

#YouthMonth: Andile Mzobe - a rising star in the digital arena

Karabo Ledwaba 13 Jun 2024

Branding

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Issued by Kantar 12 Jun 2024

Advertising

VML South Africa and Vodacom to part ways as contract completion nears

10 Jun 2024

Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA

Marketing & Media

Digital spend, digital return – and digital snake oil salesmen

4 Jun 2024

Branding

Top 16 Youth-Owned Brands Awards announce 2024 nominees

31 May 2024

Feed me Seymour!

Advertising

Feed me Seymour!

Richard Lord, Issued by Advertising Media Forum 21 May 2024

Matsidiso Kolobe, founder and chief creative officer at Salt Hub. Source: Supplied.

Behind the Selfie

#BehindtheSelfie: Matsidiso Kolobe, chief creative officer at Salt Hub

Aa-isha Hassiem 21 May 2024

Marketing & Media

Apple’s crush advert annoys people across the generations – that’s why it misfired

Kim Watts 13 May 2024

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Branding

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 29 Apr 2024

Unleashing the power of purpose-driven business

Advertising

Unleashing the power of purpose-driven business

Issued by Ignition Group 25 Apr 2024

Source: © Modern Marketing Kalay Maistry and Dustin Chick, Razor PR, Nevashnee Naicker, Anglo American, and Ryan Woor, M&C Saatchi Talk at the 2023 Sabre EMEA Awards

PR & Communications

Multiple Sabre Awards for SA PR agencies, with five awards for Razor PR

15 Apr 2024

Black female-led Colossal Africa partners with Aviapartner to transform ground handling in Africa

Aviation

Black female-led Colossal Africa partners with Aviapartner to transform ground handling in Africa

28 Mar 2024

7 South African PR agencies on Provoke Media 2024 EMEA campaign shortlist

PR & Communications

7 South African PR agencies on Provoke Media 2024 EMEA campaign shortlist

Danette Breitenbach 27 Mar 2024

#OrchidsandOnions: The Boswell family's multi-generational journey with Ford SA

#OrchidsandOnions

#OrchidsandOnions: The Boswell family's multi-generational journey with Ford SA

Brendan Seery 25 Mar 2024

Digital

Brand building for the future with Invibes’ in-feed advertising

Issued by Invibes Advertising 19 Feb 2024

Graham Deneys is the chief strategy officer at Dentsu Media Brands. Source: Supplied.

Marketing

#BizTrends2024: Graham Deneys - An adjustment is underway. Can you feel it?

Graham Deneys 30 Jan 2024

#Cannes2024: Vodacom’s Andisa Ntsubane: Making Africa's voice heard

Cannes Lions

#Cannes2024: Vodacom’s Andisa Ntsubane: Making Africa's voice heard

Danette Breitenbach 24 Jan 2024

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!

Advertising

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!

Daniel Malan, Issued by Dentsu 23 Jan 2024

#BizTrends2024: 2024 shopper marketing – how can we win?

Trends

#BizTrends2024: 2024 shopper marketing – how can we win?

Carla Gontier 8 Jan 2024

LA Group signs first license agreement with Authentic Brands Group

Retail

LA Group signs first license agreement with Authentic Brands Group

27 Nov 2023

Marketing

#Newsmaker: Pat Mahlangu, founder of Lerato Agency is IMM's emerging marketer of the year

Karabo Ledwaba 23 Nov 2023

Meet the Amazon experts offering a 360-degree solution for a complex platform!

Digital

Meet the Amazon experts offering a 360-degree solution for a complex platform!

Issued by RT7 Digital 13 Nov 2023