Brand trust | Bizcommunity

Brand trust | Bizcommunity

News

#HeritageMonth: Why authenticity matters in Heritage Day marketing

Branding

#HeritageMonth: Why authenticity matters in Heritage Day marketing

Miliswa Sitshwele and Tumelo Buthelezi 4 hours

10 strategic tips brands should consider before working with influencers

Digital

10 strategic tips brands should consider before working with influencers

Issued by Penquin 23 Jun 2025

Building a values-led business - Why it matters to every generation

Management & Leadership

Building a values-led business - Why it matters to every generation

Issued by Medihelp 8 Jul 2025

Eco labels in SA don’t do the job: how to help customers make informed choices

Packaging

Eco labels in SA don’t do the job: how to help customers make informed choices

Miemie Struwig and Storm Watson 7 Jul 2025

Going green in healthcare: Medshield's Kevin Aron explains why medical schemes must lead the way

Medical Aid

Going green in healthcare: Medshield's Kevin Aron explains why medical schemes must lead the way

Kevin Aron, Issued by Stone 23 Jun 2025

Uber Advertising launches in-house creative studio

Advertising

Uber Advertising launches in-house creative studio

13 Jun 2025

Who owns digital?

Digital

Who owns digital?

Issued by Offernet 6 Jun 2025

Why smart brands are already talking to Generation Alpha

Marketing

Why smart brands are already talking to Generation Alpha

Issued by Penquin 2 Jun 2025

Consumers prefer relevant local advertising – new research

Media

Consumers prefer relevant local advertising – new research

Issued by Spark Media 23 May 2025

Omnichannel retail in South Africa: a hacker's paradise?

Security

Omnichannel retail in South Africa: a hacker's paradise?

Calin Cloete 16 May 2025

Marketing

Beyond influence: How foot soldiers fortify brand trust in community-led influencer campaigns

Issued by Brand Influence Agency 8 May 2025

Why franchise education should be non-negotiable

Franchising

Why franchise education should be non-negotiable

29 Apr 2025

How falling oil prices could impact South Africa’s HoReCa sector

Food & bev. services

How falling oil prices could impact South Africa’s HoReCa sector

Morne Botes 29 Apr 2025

Research

Family-driven brand loyalty – the power of shared values

Issued by KLA 23 Apr 2025

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Marketing

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Issued by Wetpaint Advertising 1 Apr 2025

IPRN public relations agencies forecast growth for 2025

PR & Communications

IPRN public relations agencies forecast growth for 2025

Issued by MANGO-OMC 31 Mar 2025

Aleksandra Surogina, head of operations & content, Special Effects Media South Africa says we need to stop being marketers, and start being storytellers (Image supplied)

Social Media

Stop being marketers... Start being storytellers!

Aleksandra Surogina 20 Mar 2025

The power of media-owned assets: Why brands should take control of their platforms

Media

The power of media-owned assets: Why brands should take control of their platforms

Shaune Jordaan, Issued by Hoorah Digital 17 Feb 2025

Radio & Audio

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Issued by KLA 19 Nov 2024

AI and SEO: Shaping the future of digital visibility

Digital

AI and SEO: Shaping the future of digital visibility

Wouter Kritzinger, Issued by Dentsu 18 Nov 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

Now is the time for retailers to prepare for the peak shopping season

Retail

Now is the time for retailers to prepare for the peak shopping season

2 Oct 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

The Olympics is considering esports and the cyberthreat that comes with it

Cybersecurity

The Olympics is considering esports and the cyberthreat that comes with it

Lindsey Schutters 27 Aug 2024

Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Marketing

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024

Source: © 123rf Trust has never mattered in business more than it does today, yet price-based shopping is driving customer behaviour

CRM, CX, UX

3 ways to combat AI-generated fake content and build brand trust

Charlie Stewart 19 Aug 2024

Source: © 123rf Peer reviews continue to gain momentum as a key source of information when making purchase decisions

CRM, CX, UX

Part 2: Peer reviews more important for purchase decisions than company information

31 Jul 2024

Source: © 123rf Part 1 of the South African Customer Experience Report discusses the giant disconnect between businesses and consumers

CRM, CX, UX

Part 1: South African Customer Experience Report - The giant disconnect

30 Jul 2024

Marketing

Your email signature is more than a stamp – sky-rocket brand trust with Rocketseed!

Issued by Rocketseed 17 Jul 2024

Amazon is here: Dentsu South Africa is ready!

Retail

Amazon is here: Dentsu South Africa is ready!

Sadiqah Levy, Issued by Dentsu 22 May 2024

#BizTrends2024: Lara-Anne Derbyshire - 4 trends that demand bold moves from creative agencies

Advertising

#BizTrends2024: Lara-Anne Derbyshire - 4 trends that demand bold moves from creative agencies

Lara-Anne Derbyshire 25 Jan 2024

Source: © Medium From co-created content to 'staying true to #delulu' on TikTok, the shift where everyone can have a voice has unleashed creativity for all

Social Media

Creative bravery needed in an era where storytelling has become predictable

23 Jan 2024

HPC – it’s all in the (traced and transparent) ingredients

Health & Beauty

HPC – it’s all in the (traced and transparent) ingredients

Olufunsho Ariyo 11 Jan 2024

Source: © 123rf Greg Bailie, sales lead, global business solutions, TikTok - sub-Saharan Africa, gives 5 ways brands can seize the advantage of digital communities this festive season

Digital

5 ways brands can seize the advantage of digital communities this festive season

Greg Bailie 26 Oct 2023

Africa's Premier Marketing Event: Nedbank IMC 2023 highlights and insights

Digital

Africa's Premier Marketing Event: Nedbank IMC 2023 highlights and insights

Issued by V5 Digital 22 Sep 2023

Best practices for B2B lead generation

Marketing

Best practices for B2B lead generation

Judith Middleton, Issued by DUO Marketing + Communications 28 Aug 2023

Social Media

3 ways to elevate customer trust and confidence in a brand on social media

Dr Rukudzo Pamacheche 23 Aug 2023

Load shedding may have dealt media a curveball, but OOH is going nowhere

OOH

Load shedding may have dealt media a curveball, but OOH is going nowhere

Mali Motsumi-Garrido, Issued by Tractor Outdoor 7 Jul 2023

#BizTrends2023: Keeping customers cybersafe is the not-so-stealth marketing trend for 2023

Trends

#BizTrends2023: Keeping customers cybersafe is the not-so-stealth marketing trend for 2023

James McNab 18 Jan 2023

Source © Park Grand For many people, the annual shopping extravaganza is a critical time for brands to encourage, and reward, loyalty among their customers

Branding

The power of impact games in building brand loyalty and trust

Lebo Lekoma 23 Dec 2022

Marketing

6 ways you can market to a zoomer tourist

Kerry Hayes 19 Sep 2022

Source: © Vadim Guzhva Employee branding is a critical component of the customer experience

CRM, CX, UX

Employee branding: Critical to customer experience

Paula Sartini 14 Sep 2022

Image supplied: Influencer marketing has evolved over the years

Marketing

Embracing the shift from 'influencer' to 'creator'

Saira Abrahams 14 Jun 2022

Source: © Marketing Interactive 4 elements help with the successful execution of an influencer campaign

Digital

4 key elements to successful influencer marketing campaigns

Pieter Groenewald 8 Jun 2022

Lead with human-to-human marketing in 2022

Marketing

Lead with human-to-human marketing in 2022

Laurent Durant, Issued by Tradeway 25 Feb 2022

KFC names Nolo Thobejane as new head for rest of sub-Saharan Africa

Food & bev. services

KFC names Nolo Thobejane as new head for rest of sub-Saharan Africa

25 Jan 2022