Brand strategy | Bizcommunity

Brand strategy | Bizcommunity

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Advertising

ComStrat - The bridge between brand strategy and media strategy

Issued by Advertising Media Forum 4 hours

$South Africa’s first accredited shopper marketing course has launched. Iamge: From left to right: Ted Miller - corporate learning design team lead, Red & Yellow, Mary-Leigh Abramson - head of corporate relations, Red & Yellow, Kirsty Peters - senior business relationship manager, Red & Yellow, Di Wilson - managing director of Integer\Hotspot and founder of SHOP! SA (Image supplied)$

Education

SA’s first accredited shopper marketing course launches

13 Nov 2025

Image credit: Skims

Aesthetic Medicine

Diarrha N’Diaye to develop beauty and fragrance at Skims

4 Nov 2025

Communications leader, Perri King, crowned at Forty Under 40 South Africa

DEI

Communications leader, Perri King, crowned at Forty Under 40 South Africa

28 Oct 2025

Advertising

Online gambling ads: Somebody has to say “enough”

Sarah Britten 27 Oct 2025

You have until 6 October to nominate. Source: WFA.

Marketing

Meet WFA's Global Marketer of the Year jury

3 Oct 2025

Heineken launches special edition Track Bottle Collection

Packaging

Heineken launches special edition Track Bottle Collection

29 Sep 2025

Youth Marketing

WiM Africa and Kantar tackle Gen Z marketing disruptions in lively debate

22 Sep 2025

Source: © 123rf MRF has released the 19th edition Marketing All Product Survey with two significant updates

Research

2 updates in released Maps survey

12 Sep 2025

Stop taking orders. Start driving growth

Advertising

Stop taking orders. Start driving growth

Monica Gomes, Issued by Brave Group 10 Sep 2025

Your mass market strategy may be wrong. Here’s why

Marketing

Your mass market strategy may be wrong. Here’s why

Mathabatha Sexwale, Issued by Brave Group 4 Sep 2025

Public lecture on how AI can ‘level the marketing playing field’ for small businesses

Artificial Intelligence

Public lecture on how AI can ‘level the marketing playing field’ for small businesses

Issued by University of Johannesburg - Marketing Management 3 Sep 2025

Reputation, returns and market premium

PR & Communications

Reputation, returns and market premium

Nkateko Khosa, Issued by Brave Group 3 Sep 2025

Ajabu Scholarship 2025 elevates African mixologists to new heights

Training

Ajabu Scholarship 2025 elevates African mixologists to new heights

28 Aug 2025

Celebrating women who lead – and 3 years of Movie Room on DStv

Women's Month

Celebrating women who lead – and 3 years of Movie Room on DStv

Issued by The Rooms Network 27 Aug 2025

Humans + AI: The new creative powerhouse in digital marketing

Digital

Humans + AI: The new creative powerhouse in digital marketing

Issued by We Do Digital 21 Aug 2025

Source: Nedbank IMC.

IMC Conference

#BehindtheIMC | Volkswagen SA's Harpur on navigating the attention economy

Chloe Posthumus 18 Aug 2025

Only the brave make impact: Africa’s wake-up call from Cannes

Advertising

Only the brave make impact: Africa’s wake-up call from Cannes

Joseph Temitope, Issued by Dentsu 12 Aug 2025

From left to right: Julia Kleber, CEO and Lexi Hall, director Africa. Source: Supplied.

PR & Communications

Lexi Hall leads Kleber Group’s new Cape Town office

5 Aug 2025

Kendrick Lamar and Dave Free launch Project 3, a global creative agency

Advertising

Kendrick Lamar and Dave Free launch Project 3, a global creative agency

4 Aug 2025

CSA Global debuts SA Chart Pulse: a new era for tracking music influence

Music

CSA Global debuts SA Chart Pulse: a new era for tracking music influence

28 Jul 2025

Creators and creatives: Advertising in a world of social influence

Advertising

Creators and creatives: Advertising in a world of social influence

Andile Rapiya, Managing Director, Bravado at Brave, Issued by Brave Group 28 Jul 2025

Revolutionising customer experience with ExperienceEvaluator - A game changer for CX teams

CRM, CX, UX

Revolutionising customer experience with ExperienceEvaluator - A game changer for CX teams

Issued by Kantar 23 Jul 2025

#NedbankIMC2025| Lucky Hustle's Darren Morris - Why today's CMOs must speak the language of business

IMC Conference

#NedbankIMC2025| Lucky Hustle's Darren Morris - Why today's CMOs must speak the language of business

Darren Morris 21 Jul 2025

#WPRD2025 | Clayton Morar Media's founder: PR is built on trust and consistency

World PR Day

#WPRD2025 | Clayton Morar Media's founder: PR is built on trust and consistency

Evan-Lee Courie 18 Jul 2025

Alkemi Collective's Bradly Howlan says World PR Day’s theme this year Building Bridges & Navigating Polarisation could not be more timely (Image supplied)

World PR Day

#WPRD2025 | Alkemi Collective's Bradly Howland: Building bridges in a world that needs it more than ever

18 Jul 2025

Tini Sevak, VP of audiences & data, CNN International Commercial, says credible news environments offer something rare and powerful: trust (Image supplied)

Media

Credible news environments offer something rare and powerful to brands

Tini Sevak 15 Jul 2025

Daily Maverick’s Marketing Masterclass Series 2 is underway. Here’s what’s next.

Marketing

Daily Maverick’s Marketing Masterclass Series 2 is underway. Here’s what’s next.

Issued by Daily Maverick 14 Jul 2025

Game launches its Great Value Instant Noodles range

FMCG

Game launches its Great Value Instant Noodles range

8 Jul 2025

LM Relations builds on 12 years of excellence with 3 strategic appointments

Marketing

LM Relations builds on 12 years of excellence with 3 strategic appointments

Issued by LM Relations 7 Jul 2025

Do you have what it takes to compete? Daily Maverick’s Marketing Masterclass series returns

Marketing

Do you have what it takes to compete? Daily Maverick’s Marketing Masterclass series returns

Issued by Daily Maverick 2 Jul 2025

Nedbank's latest campaign #GetMoneyFit draws inspiration from the parallels between physical fitness and financial wellness (Image supplied)

Advertising

#BehindtheCampaign: Nedbank's #GetMoneyFit

2 Jul 2025

Brandhead evolves: From media owner to full-service creative digital advertising agency

Digital

Brandhead evolves: From media owner to full-service creative digital advertising agency

Issued by Gida Media 1 Jul 2025

So Interactive turns 18: A milestone in digital excellence

Digital

So Interactive turns 18: A milestone in digital excellence

Issued by So Interactive 18 Jun 2025

Google’s Veo 3: Advertising’s new AI tipping point

Marketing

Google’s Veo 3: Advertising’s new AI tipping point

Musa Kalenga, Issued by Brave Group 19 Jun 2025

Effie Awards South Africa announces 2025 jury panel

Marketing

Effie Awards South Africa announces 2025 jury panel

Issued by Association for Communication and Advertising 6 Jun 2025

Source: © Tourism Business Council of SA Dashni Vilakazi, managing director of The MediaShop, highlights the differences between celebrity and nano influencers, offering insights into how brands can harness their distinct advantages. Pictured: Trevor Noah promoting SA for TSA

Digital

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi 3 Jun 2025

“If you’re broke, you can’t be boring.”: Mariska Oosthuizen, chief marketing officer at Sanlam

Financial Services

“If you’re broke, you can’t be boring.”: Mariska Oosthuizen, chief marketing officer at Sanlam

Issued by Sanlam Fintech 30 May 2025

Koo Govender, Publicis Groupe Africa, CEO, champions the need for an integrated approach in today’s evolving advertising landscape (Image supplied)

Marketing & Media

EXCLUSIVE: Publicis Groupe Africa's Koo Govender - Integrating media back to a unified offering

Koo Govender 26 May 2025

Net#work BBDO repositions to #WhatIfWeDOBIGTHINGS with new leadership appointments

Advertising

Net#work BBDO repositions to #WhatIfWeDOBIGTHINGS with new leadership appointments

29 Apr 2025

Josh Line has been appointed as the CMO for Yahoo.

Marketing

Josh Line appointed as CMO of Yahoo

1 Apr 2025

Advertising

Tumi Rabanye | How advertising strategy acts like a brand's nervous system

Tumi Rabanye 1 Apr 2025

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

Advertising

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

28 Mar 2025

Ongeziwe "Oz" Lupuwana is the new head of integrated marketing. Source: SABC.

TV

Ongeziwe "Oz" Lupuwana joins SABC as head of integrated marketing

28 Mar 2025

Tourism

Russel Binks joins Samara Karoo Reserve as brand alchemist

27 Mar 2025

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

Advertising

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

14 Mar 2025

Image supplied.

Marketing

The One Club launches Strategic Revelations series to support strategists

5 Mar 2025