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News

The benefits of 4IR and 5IR in manufacturing

Design & Manufacturing

The benefits of 4IR and 5IR in manufacturing

Mark Wilson 13 Dec 2024

Retail

From local is lekker to hyper-localisation: Township consumer trends to watch this festive season

Mongezi Mtati 12 Dec 2024

Time to get creative about raising standards in the creative industry

Advertising

Time to get creative about raising standards in the creative industry

Luca Gallarelli and Carl Willoughby, Issued by Association for Communication and Advertising 4 Dec 2024

Source: © 123rf Anke Nel, HOD: group media strategy, Rapt Creative says campaigns today should be nimble, and ready to adapt swiftly

Advertising

EXCLUSIVE: Advertising as much about adaptability as it is about creativity

Anke Nel, 29 Nov 2024

Michel van Rijmenant, CEO of Chimera Creative outlines practical strategies for combining design, interactivity and storytelling to elevate B2B narratives (Image supplied)

Publishing

The changing role of annual reports in driving B2B narratives

Michel van Rijmenant 28 Nov 2024

Youth Marketing

Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age

Senamile Zungu and Zine Magadlela, Issued by Kantar 27 Nov 2024

Unlocking the future of retail with geospatial data

Research

Unlocking the future of retail with geospatial data

Craig Schwabe 26 Nov 2024

Megan Walker, head of insights and media planning at Ultimate Media says aggregated audience buys and engagement radio drive real marketing results and improve bottom-line ROI (Image supplied)

Radio & Audio

The future of radio advertising: The combination of aggregated audience buys and engagement radio

Megan Walker 25 Nov 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Issued by KLA 19 Nov 2024

SmartSlip: The future of consumer engagement and insight collection

Digital

SmartSlip: The future of consumer engagement and insight collection

Issued by Techsys Digital 15 Nov 2024

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 Nov 2024

Marketing

Discover key township consumer trends: Free webinar on authenticity, connectivity and brand support

Issued by Rogerwilco 12 Nov 2024

Source: © 123rf South Africans are demonstrating resilience and adaptability in response to inflationary pressures, but this has led to a decline in alcohol and fast food purchases

Retail

Inflationary pressures see alcohol and fast food purchases decline

Danette Breitenbach 12 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Advertising

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Issued by South African Breweries 11 Nov 2024

Unlocking opportunities in South Africa's growing online grocery segment

Trends

Unlocking opportunities in South Africa's growing online grocery segment

6 Nov 2024

Marketing

Dispatch from Pennsylvania: How marketing affects swing voters as US election looms

Dave Bussiere 28 Oct 2024

Motsepe Advertising ranks in top 10 Johannesburg agencies

Advertising

Motsepe Advertising ranks in top 10 Johannesburg agencies

Issued by Motsepe Advertising 25 Oct 2024

Trick or treat? Halloween spending set to decline this year

Retail

Trick or treat? Halloween spending set to decline this year

24 Oct 2024

Financial Services

The GenNext Survey: South Africa's youth choose their favourite banks!

22 Oct 2024

Parenting Experience Plus (+) 2025 offers solutions based on interaction between parents and brands

Events

Parenting Experience Plus (+) 2025 offers solutions based on interaction between parents and brands

Issued by BabyYumYum.com 21 Oct 2024

Coffee culture deepens in South Africa: trends driving the evolution

FMCG

Coffee culture deepens in South Africa: trends driving the evolution

Evan-Lee Courie 21 Oct 2024

#OrchidsandOnions: Toyota challenges the bakkie label with Hilux’s enduring legacy

Advertising

#OrchidsandOnions: Toyota challenges the bakkie label with Hilux’s enduring legacy

Brendan Seery 21 Oct 2024

Source: © Gallo Images SABC presenters were on one of the masterclass panels.

Loeries Creative Week

#Loeries2024: How TikTok and SABC use co-creation to enhance brand loyalty and community

Karabo Ledwaba 10 Oct 2024

Mastering peak season with agile workforce solutions in the FMCG sector

FMCG

Mastering peak season with agile workforce solutions in the FMCG sector

Eleni Fourie 10 Oct 2024

Mastering peak season with agile workforce solutions in the FMCG sector

FMCG

Mastering peak season with agile workforce solutions in the FMCG sector

Eleni Fourie 26 Sep 2024

The hidden power of eventing in boosting direct business sales

Sales

The hidden power of eventing in boosting direct business sales

Terena Chetty 18 Sep 2024

ESG

MTN and Green Riders join forces to boost eco-friendly delivery in Western Cape

9 Sep 2024

Cool Ideas Internet… Officially the fastest

Internet

Cool Ideas Internet… Officially the fastest

Issued by React Ideas 17 Sep 2024

Crafting memorable experiences: Effective branded merchandise strategies for events

Events & Conferencing

Crafting memorable experiences: Effective branded merchandise strategies for events

Issued by Tradeway 28 Aug 2024

E-commerce businesses are adapting to sustainable efforts

E-commerce

E-commerce businesses are adapting to sustainable efforts

23 Aug 2024

Source: © 123rf Trust has never mattered in business more than it does today, yet price-based shopping is driving customer behaviour

CRM, CX, UX

3 ways to combat AI-generated fake content and build brand trust

Charlie Stewart 19 Aug 2024

Gamification: The game-changer in your marketing mix

Marketing

Gamification: The game-changer in your marketing mix

Issued by IMC Conference 19 Aug 2024

Dion Chang outlines shifts and trends impacting SA's retail industry

Trends

Dion Chang outlines shifts and trends impacting SA's retail industry

15 Aug 2024

What are the best career paths in marketing?

Marketing

What are the best career paths in marketing?

Issued by MO Agency 14 Aug 2024

Speedy problem resolution, the biggest driver of CX quality

Marketing

Speedy problem resolution, the biggest driver of CX quality

Issued by Semaphore Communications 7 Aug 2024

PR & Communications

Good storytelling: The difference between a simple message and a memorable masterpiece

Bontle Sibanda 6 Aug 2024

Embracing innovation in South Africa’s media and advertising landscape

Advertising

Embracing innovation in South Africa’s media and advertising landscape

Issued by Advertising Media Forum 6 Aug 2024

How consumer demand is driving change in food packaging

Packaging

How consumer demand is driving change in food packaging

Issued by KLA 5 Aug 2024

6 strategies TDMC considers to build customer loyalty

CRM, CX, UX

6 strategies TDMC considers to build customer loyalty

Issued by TDMC 30 Jul 2024

The Ebony+Ivory approach to data-driven success

Digital

The Ebony+Ivory approach to data-driven success

Paul Middleton, Issued by Ebony+Ivory 26 Jul 2024

Banking

Discovery Bank takes gold at the Ask Afrika Brand Index 2024

Issued by Ask Afrika 23 Jul 2024

Health and wellness spending gain traction among local consumers - Euromonitor Intl

Research

Health and wellness spending gain traction among local consumers - Euromonitor Intl

23 Jul 2024

Upskilling retail’s youth: The power of microlearning and effective communication

Training

Upskilling retail’s youth: The power of microlearning and effective communication

Issued by Wyzetalk 18 Jul 2024

Some of the country’s top leaders in PR chat about the industry in South Africa, Africa and globally: (L to r:) Lebo Madiba, founder and managing director, the PR Powerhouse, Dustin Chick, partner & managing director Razor Public Relations, Sanesh Maharaj, head of influence, Ogilvy and Nicky James managing director of Tribeca Relations

PR & Communications

#WPRD2024: Top SA PR leaders reflect on public relations industry

Danette Breitenbach 16 Jul 2024

Mastering effective communication in small business is the key to success

SMEs

Mastering effective communication in small business is the key to success

Denise Maré, Issued by SAICA 9 Jul 2024

AI campaigns to humour-driven engagement. Where are we going?

Advertising

AI campaigns to humour-driven engagement. Where are we going?

Issued by AAA School of Advertising 1 Jul 2024

Revolutionising retail in South Africa through gamification

Technology

Revolutionising retail in South Africa through gamification

Rakhee Naik, Issued by KLA 27 Jun 2024

Dashni Vilakazi, member of the IAB South Africa Influencer Marketing Committee and Managing Director at The MediaShop. Source: Supplied.

Marketing

Decoding influencer marketing in SA: Challenges, strategies, and impactful insights

Dashni Vilakazi 27 Jun 2024