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Advertising marketing | Bizcommunity

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#Orchids&Onions: Local entrepreneur takes the spotlight in Capitec ad

#OrchidsandOnions

#Orchids&Onions: Local entrepreneur takes the spotlight in Capitec ad

Brendan Seery 27 May 2025

Sales

Bogosi Motshegwa | How to keep your customers - A customer retention hack

Bogosi Motshegwa 26 May 2025

Source: © 123rf Cingulate Marketing and Advertising, a healthcare marketing company, has been acquired by McCann Joburg to solidify the agency’s position in the healthcare space.

Marketing

McCann Joburg acquires a healthcare marketing company

21 May 2025

Source: © 123rf Airtel Africa has appointed Publicis Groupe Africa as its integrated marketing partner across 12 key markets on the continent

Marketing

Publicis Groupe Africa appointed Airtel Africa's integrated marketing partner

16 May 2025

Donald Chauke from Demographicia asks if Nedbank’s pink tax campaign that takes on gender pricing is enough (Image credit: Nedbank)

Marketing

Nedbank’s pink tax campaign takes on gender pricing but is it enough?

15 May 2025

Source: © Grey Advertising It has been reported that WPP is to move advertising agency Grey into Ogilvy Group

Advertising

WPP to move advertising agency Grey into Ogilvy Group

14 May 2025

#Orchids&Onions: Carling Black Label's Mother's Day ad challenges traditional masculinity

#OrchidsandOnions

#Orchids&Onions: Carling Black Label's Mother's Day ad challenges traditional masculinity

Brendan Seery 12 May 2025

#ConvergeAfrica | Sam Tomlinson of Warchawski: In a saturated US market, Africa is the opportunity

Marketing

#ConvergeAfrica | Sam Tomlinson of Warchawski: In a saturated US market, Africa is the opportunity

Karabo Ledwaba 12 May 2025

Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist

Marketing

EXCLUSIVE: Halo and Demographica launch new agency with Mike Stopforth at the helm

Danette Breitenbach 8 May 2025

#Bookmarks2025: Jury president, Elizabeth Mokwena - An acid test for world-class work

IAB Bookmarks Awards

#Bookmarks2025: Jury president, Elizabeth Mokwena - An acid test for world-class work

Danette Breitenbach 7 May 2025

#OrchidsandOnions: Corion Capital’s Star Wars surprise, while Wired misses the PR brief

#OrchidsandOnions

#OrchidsandOnions: Corion Capital’s Star Wars surprise, while Wired misses the PR brief

Brendan Seery 5 May 2025

Source: © 123rf Eve Pennington says this should be the golden age of marketing, but agency models haven’t kept pace

Marketing & Media

EXCLUSIVE: Eve Pennington - Has our industry lost its way? A view 25 years in

Eve Pennington 5 May 2025

WHO and Unicef expose unethical baby milk ads in South Africa

Advertising

WHO and Unicef expose unethical baby milk ads in South Africa

2 May 2025

Cannes Lions

#Cannes2025 report says creative confidence is in crisis

2 May 2025

Jannine Purkiss challenges the age-old myth that process kills creativity. She says process should not crush creativity; it should make space for it (Image supplied)

Marketing & Media

EXCLUSIVE: Creative Chaos? Not on my watch. Why process is the secret ingredient to innovation

Jannine Purkiss 30 Apr 2025

#OrchidsandOnions: Gambling ads hit the jackpot, used car salesmen stuck in cliché lane

#OrchidsandOnions

#OrchidsandOnions: Gambling ads hit the jackpot, used car salesmen stuck in cliché lane

Brendan Seery 29 Apr 2025

Ogilvy SA won four Warc Awards 2025 - Middle East Africa including gold for its Bread of the Nation campaign for AB InBev SA

Advertising

Ogilvy wins all SA’s Warc Awards 2025 - Middle East and Africa

29 Apr 2025

ARB Ruling: Cape Flair called out for marketing as local

Advertising

ARB Ruling: Cape Flair called out for marketing as local

Karabo Ledwaba 25 Apr 2025

The MTN Today We Make Moves is a series called Cheeseboy,and brings back the creativity that once made telco ads so memorable

Advertising

#BehindtheCampaign: MTN's Today We Make Moves - A return to distinctive telco advertising

24 Apr 2025

Cannes Lions

#Cannes2025 awarding juries include 20 creatives from Africa

Danette Breitenbach 23 Apr 2025

#OrchidsandOnions: Burger King hides the message, BMW spells it out

#OrchidsandOnions

#OrchidsandOnions: Burger King hides the message, BMW spells it out

Brendan Seery 22 Apr 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

Advertising

All the 2025 Dubai Lynx Awards

14 Apr 2025

This year’s Loeries campaign from Halo is something completely different, and a break with the clichéd ‘black and gold’ look and feel for an awards event (Image supplied)

Loeries Creative Week

#Loeries2025: "Is this all you’ve got? Then, you are not yet done!” Halo’s Loeries 2025 campaign

11 Apr 2025

The One Club for Creativity has opened the call for entries for the 10th annual Next Creative Leaders 2025, a free global competition recognising women, non-binary, and trans creatives on the rise (Image supplied)

Advertising

The One Club Global Next Creative Leaders 2025 entries open

10 Apr 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

Advertising

#Behindthe Campaign: Lil-Lets Cycle Breakers campaign

7 Apr 2025

ACA’s Graduate and Internship Programmes deliver expanded opportunity in 2025

Education

ACA’s Graduate and Internship Programmes deliver expanded opportunity in 2025

Issued by Association for Communication and Advertising 4 Apr 2025

Advertising

ARB says complaint against Department of Health TV sugar ad holds merit

Karabo Ledwaba 4 Apr 2025

WPP enhances AI marketing with strategic InfoSum acquisition

Artificial Intelligence

WPP enhances AI marketing with strategic InfoSum acquisition

4 Apr 2025

Source: © 123rf Agency Scope South Africa 2025/26 is set to launch in May 2025, and has been expanded to include AI, influencer marketing and retail media as well as a wider industry scope

Marketing & Media

Agency Scope South Africa 2025/26 to launch in May, with expanded categories and reach

4 Apr 2025

#OrchidsandOnions: Marketing lessons from the masters – Coca-Cola and KFC

#OrchidsandOnions

#OrchidsandOnions: Marketing lessons from the masters – Coca-Cola and KFC

Brendan Seery 31 Mar 2025

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

Advertising

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

28 Mar 2025

Ster-Kinekor, as the official representative to Cannes Lions, is proud to announce HeinekenÒ as the official sponsor of the Cannes Young Lions Competition for South Africa (Image supplied)

Cannes Lions

#Cannes2025: Heineken official sponsor of the Ster-Kinekor Cannes Young Lions Competition SA

27 Mar 2025

How AAA #ShapeShifter Adam Koekemoer is leading the creative economy

Education

How AAA #ShapeShifter Adam Koekemoer is leading the creative economy

Issued by AAA School of Advertising 26 Mar 2025

Tseliso Rangaka is the new CCO for Accenture Song SA. Source: Supplied.

Advertising

Tseliso Rangaka named Accenture Song's chief creative officer in South Africa

24 Mar 2025

Advertising

Counting chickens before they’re dunked? ARB rules in favour of KFC in "wings" dispute

Karabo Ledwaba 24 Mar 2025

Aleksandra Surogina, head of operations & content, Special Effects Media South Africa says we need to stop being marketers, and start being storytellers (Image supplied)

Social Media

Stop being marketers... Start being storytellers!

Aleksandra Surogina 20 Mar 2025

#OrchidsandOnions: Shoprite’s 'Rand-a-Rama' ad taps into 90s nostalgia

Advertising

#OrchidsandOnions: Shoprite’s 'Rand-a-Rama' ad taps into 90s nostalgia

Brendan Seery 17 Mar 2025

The streaming giant is on an advertising hunt. Source: Netflix.

Advertising

WWE RAW on Netflix creates a new advertising battleground for brands

12 Mar 2025

At the start of February, The Up&Up Group appointed Deborah Whitlock (right) to the position of marketing director and Sharleen James (left) as the MD of Razor PR (Image by Bizcommunity, Lesley Svenson)

Advertising

The Up&Up Group make senior appointments as part of the agency's strategic objectives

12 Mar 2025

The Interactive Advertising Bureau South Africa's (IAB SA) 17th annual Bookmark Awards has appointed nine jury chairs and a full panel of judges alongside Elizabeth Mokwena, the jury president (Image supplied)

IAB Bookmarks Awards

IAB South Africa 2025 Bookmark Awards names nine jury chairs

11 Mar 2025

Ogilvy has strengthened its senior leadership, with the appointment of Ipi Thibedi. Pictured left to right: Pete Case (CEO of Ogilvy), Ipi Thibedi (Group MD), Nkosinathi Biko (Chairman of Board, Ogilvy), Neo Makhele (Chief Strategy Officer), Angela Madlala (Chief People Officer), Graham Vivian (Chief Financial Officer)

Advertising

Ipelegeng (Ipi) Thibedi joins Ogilvy South Africa’s as group managing director

11 Mar 2025

Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and technology solution, says chairman and CEO Publicis Groupe, Arthur Sadoun

Artificial Intelligence

Publicis Groupe to acquire Lotame as part of its AI strategy

10 Mar 2025

AI in Advertising Forum – speakers and agenda announced

Artificial Intelligence

AI in Advertising Forum – speakers and agenda announced

Issued by Association for Communication and Advertising 6 Mar 2025

#OrchidsandOnions: A costly mistake, a well-timed ad, and a lesson in digital banking

#OrchidsandOnions

#OrchidsandOnions: A costly mistake, a well-timed ad, and a lesson in digital banking

Brendan Seery 6 Mar 2025

Image sourced from

Marketing

Entries are open for Loeries 2025

6 Mar 2025

M&C Saatchi Abel and Nando’s South Africa are to part ways. M&C Saatchi Abel founder Mike Abel reflects reflects on their incredible shared success (Image supplied)

Advertising

Exclusive: After a decade of magic and success, M&C Saatchi Abel and Nando’s South Africa part ways

4 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Source: © More About Advertising

Marketing & Media

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

Naked’s #GetNakedAnywhere campaign has turned an Out of Home (OOH) billboard campaign into a viral TikTok trend, with the top two videos racking up 3.8 million and 3.2 million organic views and total campaign views of nearly 20 million (Image supplied)

Advertising

Naked's #GetNakedAnywhere: From OOH billboard campaign to viral TikTok trend

27 Feb 2025