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News

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 1 day

#BehindtheCampaign: Kia and OFYT drive the baby blues away in new ad

Advertising

#BehindtheCampaign: Kia and OFYT drive the baby blues away in new ad

2 days

Source: © 123rf The sixth wave of the Agency Scope study in South Africa will begin in May 2025

Research

Agency Scope 2025 to include more marketing and agency professionals

2 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

3 days

Bridging the gap between innovation and authenticity

Digital

Bridging the gap between innovation and authenticity

Kalyn Fagan, Issued by Motherland OMNi 12 Nov 2024

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 12 Nov 2024

Source: Supplied.

Banking

Cashing in: Study shows banks investing big in GenAI, and it’s paying off

11 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

#OrchidsandOnions: Spar reminds us why we're special with Christmas ad

#OrchidsandOnions

#OrchidsandOnions: Spar reminds us why we're special with Christmas ad

Brendan Seery 11 Nov 2024

The case for Cape Town

OOH

The case for Cape Town

Issued by Tractor Outdoor 7 Nov 2024

Advertising

ARB rules Melon Mobile's 'unlimited' plans are misleading: here's why

Karabo Ledwaba 7 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

Advertising

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher 5 Nov 2024

5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

5 Nov 2024

Debate over artistic freedom as ARB orders withdrawal of property ad

Advertising

Debate over artistic freedom as ARB orders withdrawal of property ad

Karabo Ledwaba 1 Nov 2024

Advertising

UK ad spend surpasses £10bn in Q2 2024, driven by digital boom

31 Oct 2024

Behind the epic crescendo: Our work on the latest Hilux commercial

Production

Behind the epic crescendo: Our work on the latest Hilux commercial

Issued by Howard Audio 30 Oct 2024

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

OOH

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

Issued by Primedia Out-of-Home 30 Oct 2024

2024: Programmatic advertising becomes the new standard in digital OOH

OOH

2024: Programmatic advertising becomes the new standard in digital OOH

Issued by Blue Label Media 30 Oct 2024

The campaign was released by Spar.

Advertising

Barry swaps snow for sunshine in Spar's festive South African ad

30 Oct 2024

Shaka iLembe makes history as the Saftas’ most-awarded drama series ever

TV

Shaka iLembe makes history as the Saftas’ most-awarded drama series ever

Issued by DStv Media Sales 29 Oct 2024

Source: © @Mzansimagic - The Safta 2024 Best TV Drama Award went to Shaka iLembe which was also the biggest winner with 12 awards at the 18th South African Film and Television Awards

TV

Shaka iLembe tops the 18th South African Film and Television Awards

28 Oct 2024

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

#OrchidsandOnions

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

Brendan Seery 28 Oct 2024

Where brands and gamers meet: The untapped potential of the gaming market

Research

Where brands and gamers meet: The untapped potential of the gaming market

Issued by Dentsu 24 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

How AAA prepares students for the future of advertising

Education

How AAA prepares students for the future of advertising

Issued by AAA School of Advertising 24 Oct 2024

8 Cannes Lions! Insights from working on a global award-winning campaign

Advertising

8 Cannes Lions! Insights from working on a global award-winning campaign

Issued by Neto+Shookan 23 Oct 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

A busy month at Howard Audio – Loerie wins and festive preparations!

Production

A busy month at Howard Audio – Loerie wins and festive preparations!

Issued by Howard Audio 22 Oct 2024

Social Media

How Meta’s new technology aims to protect users from fake celebrity ads

Karabo Ledwaba 22 Oct 2024

Flags indicate how many trees each donor country has planted. Jeremy Allouche,

Climate Change

Africa’s Great Green Wall will only combat desertification and poverty by harnessing local solutions

Jeremy Allouche and Élie Pédarros 18 Oct 2024

Marketing

Why brand marketing is important for your business even though you only want sales

Issued by Firejuice 18 Oct 2024

#OrchidsandOnions: Toyota challenges the bakkie label with Hilux’s enduring legacy

Advertising

#OrchidsandOnions: Toyota challenges the bakkie label with Hilux’s enduring legacy

Brendan Seery 21 Oct 2024

The complainant said the ad is violent.

Advertising

Ad watchdog rules Coastal Hire did not promote GBV

Karabo Ledwaba 18 Oct 2024

Advertising

South African advertising and PR agencies named and shamed for collaborating with fossil fuel giants

Kristin Engel 18 Oct 2024

3 ways for South African businesses to stand out in the Black Friday frenzy

Online Media

3 ways for South African businesses to stand out in the Black Friday frenzy

Issued by Broad Media 16 Oct 2024

10 years of local excellence: A decade of true location targeting and 1st party data

Advertising

10 years of local excellence: A decade of true location targeting and 1st party data

Issued by Vicinity Media 21 Oct 2024

The ads have both been seen as racially charged. Source: Heinz.

Advertising

Heinz faces backlash for racially controversial ads

Karabo Ledwaba 16 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

New research shows SMS is not long for this world

Mobile & Apps

New research shows SMS is not long for this world

Lindsey Schutters 15 Oct 2024

"Out of Home may be the world's oldest medium, but we know very well that it can't stand still, says WOO president Tom Goddard (Image supplied)

OOH

Effective creativity, new technology, drives the impact of OOH on the European continent

15 Oct 2024

Advertising Regulatory Board clears Lifebuoy Soap ad of 'inappropriate content'

Advertising

Advertising Regulatory Board clears Lifebuoy Soap ad of 'inappropriate content'

Karabo Ledwaba 15 Oct 2024

The heART and science of effective advertising

Loeries Creative Week

The heART and science of effective advertising

Saiesh Ajudhiya and Michele Vrdoljak, Issued by Kantar 14 Oct 2024

Advertising

MTN’s ambitious ad launch promises personalised marketing in Africa

14 Oct 2024

Source: Coronation Fund Managers.

Insurance & Actuarial

Coronation lists seventh AMETF on the JSE

11 Oct 2024

Dentsu SA launches highly anticipated 2025 Paid Internship Programme – apply now!

Advertising

Dentsu SA launches highly anticipated 2025 Paid Internship Programme – apply now!

Issued by Dentsu 11 Oct 2024

Google is finally expanding its premium AI search feature to Chinese smartphone vendors.

Technology

Honor gets Circle to Search nod as Google turns back to China

Lindsey Schutters 10 Oct 2024

Personalised marketing in travel: Why knowing your audience matters

Marketing

Personalised marketing in travel: Why knowing your audience matters

Rachel Irvine 10 Oct 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

Advertising

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024