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Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Digital

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Issued by Dentsu 23 hours

Media

‘News influencers’ are racking up billions of views – and not checking their facts

Kelly Fincham 13 Dec 2024

Retail

From local is lekker to hyper-localisation: Township consumer trends to watch this festive season

Mongezi Mtati 12 Dec 2024

Advertising

Facebook's global ad revenue expected to exceed $100bn

12 Dec 2024

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Digital

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Carl Jordan, Issued by TikTok 11 Dec 2024

5 years of Vibe: Celebrating a milestone anniversary with groundbreaking campaigns

Events & Conferencing

5 years of Vibe: Celebrating a milestone anniversary with groundbreaking campaigns

Issued by Machizama Holdings 10 Dec 2024

PayJustNow’s Black Friday sales double

Sales

PayJustNow’s Black Friday sales double

10 Dec 2024

(Image supplied)

Social Media

#YearOnTikTok 2024: Celebrating African culture, connection and creativity

6 Dec 2024

Absa Champions African excellence: Enter to experience Tyla’s Trailblazing Tour

Music

Absa Champions African excellence: Enter to experience Tyla’s Trailblazing Tour

Issued by OnPoint PR 5 Dec 2024

Branding

3 questions to identify your brand’s strategic priorities for 2025

Cynthia Vega and Piers Lindsay-Taylor, Issued by Kantar 5 Dec 2024

Media

‘Brain rot’ declared Oxford Word of the Year 2024 amid fears of social media’s impact

2 Dec 2024

VML won gold in the Community Core category dnd in the Sound On Please category, for Vodacom Hearing Challenge in the inaugural TikTok METAP region Ad Awards (Image supplied)

Social Media

SA agencies shine at inaugural METAP region TikTok Ad Awards

29 Nov 2024

A frenzied festive shopping season awaits as Black Friday arrives late

Retailers

A frenzied festive shopping season awaits as Black Friday arrives late

Ulana van Biljon, Issued by Catchwords 29 Nov 2024

Advertising

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Youth Marketing

Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age

Senamile Zungu and Zine Magadlela, Issued by Kantar 27 Nov 2024

PayJustNow's CGI ads set new BNPL benchmark

Artificial Intelligence

PayJustNow's CGI ads set new BNPL benchmark

26 Nov 2024

Social Media

The price of South African influence

Karabo Ledwaba 25 Nov 2024

New travel index uncovers SA’s best holiday road trip gems

Travel

New travel index uncovers SA’s best holiday road trip gems

25 Nov 2024

The Simba Dragon Ball Z in the early 2000s gave Millennials a childhood they will never forget (Image supplied)

Youth Marketing

Exclusive: Is the teen culture dead? How to find and revive the teen market

Keorapetse Mokoena 22 Nov 2024

Mastering marketing basics for medium to large businesses

Marketing

Mastering marketing basics for medium to large businesses

Issued by Hoorah Digital 20 Nov 2024

Source: © 123rf The 20th edition of the Sunday Times GenNext Awards winners have been announced

Youth Marketing

Sunday Times GenNext Awards crowns the coolest of the cool crowd

20 Nov 2024

(image supplied)

Marketing

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Branding

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Graham Cruikshanks 19 Nov 2024

A night of unity and excellence as Saftas18 celebrates South African storytelling

Film & Cinematography

A night of unity and excellence as Saftas18 celebrates South African storytelling

Issued by Litha Communications 13 Nov 2024

Marketing

How skater brand Bullyboy found a place in Cape Town's heart through viral campaign

Karabo Ledwaba 13 Nov 2024

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 12 Nov 2024

Shein partners with TikToker Sphokuhle Ntshalintshali for Black Friday Look-Book

Fashion & Homeware

Shein partners with TikToker Sphokuhle Ntshalintshali for Black Friday Look-Book

11 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

Pick n Pay asap! hosts second live shopping show

E-commerce

Pick n Pay asap! hosts second live shopping show

8 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Social Media

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

South Africa ignites summer tourism with 'Gimme Summer That Sho’t Left'

Tourism

South Africa ignites summer tourism with 'Gimme Summer That Sho’t Left'

Robin Fredericks 5 Nov 2024

Publishing

African publishing is being revolutionised – report explores trends in 6 countries

Tinashe Mushakavanhu 5 Nov 2024

How customer reviews shape Black Friday buying decisions

Retail Marketing

How customer reviews shape Black Friday buying decisions

Issued by Hellopeter 1 Nov 2024

Who wants to be an influencer? Why influencing is rapidly becoming a mainstream career in SA

Social Media

Who wants to be an influencer? Why influencing is rapidly becoming a mainstream career in SA

Issued by Dentsu 29 Oct 2024

(Image supplied)

Marketing

Seth Godin: Ethical marketing and the importance of real value over short-term attention grabs

Mongezi Mtati 28 Oct 2024

Motsepe Advertising ranks in top 10 Johannesburg agencies

Advertising

Motsepe Advertising ranks in top 10 Johannesburg agencies

Issued by Motsepe Advertising 25 Oct 2024

Trick or treat? Halloween spending set to decline this year

Retail

Trick or treat? Halloween spending set to decline this year

24 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Source: © 123rf The results from the MDPMI consumer survey show that online platforms’ influence on news consumption

Media

MDPMI consumer survey shows 77% respondents access news on social media platforms

24 Oct 2024

New Media soars – with 9 gold wins in New York

Marketing

New Media soars – with 9 gold wins in New York

Issued by New Media 24 Oct 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

(Image supplied) Ackermans uses AI - Ackermans Intelligence - and toddlers to bring its new campaign life

Advertising

AI and toddlers bring Ackermans' new Baby of the Year competition campaign to life

16 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

[Free report] Financial Brands TikTok Report 2024: Strategies for success

Social Media

[Free report] Financial Brands TikTok Report 2024: Strategies for success

Issued by Ornico 15 Oct 2024

Source: © Gallo Images SABC presenters were on one of the masterclass panels.

Loeries Creative Week

#Loeries2024: How TikTok and SABC use co-creation to enhance brand loyalty and community

Karabo Ledwaba 10 Oct 2024

Google is finally expanding its premium AI search feature to Chinese smartphone vendors.

Technology

Honor gets Circle to Search nod as Google turns back to China

Lindsey Schutters 10 Oct 2024

#WorldMentalHealthDay2024: TikTok commits to supporting its community's mental well-being

Wellness

#WorldMentalHealthDay2024: TikTok commits to supporting its community's mental well-being

10 Oct 2024