Marketing Research Foundation | Bizcommunity

News

Source: © 123rf South Africans are demonstrating resilience and adaptability in response to inflationary pressures, but this has led to a decline in alcohol and fast food purchases

Retail

Inflationary pressures see alcohol and fast food purchases decline

Danette Breitenbach 12 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

Finance

Navigating short-term insurance: Insights into SA's consumer behaviour

26 Aug 2024

Gen Z is spending less on TVs and buying a handful of devices that can do more things. Source: Tech Daily/Unsplash

Mobile & Apps

Maps finds load shedding accelerated the Gen Z shift to streaming

9 Jul 2024

Source: © 123rf Streaming video and social platforms carving out their space in the video viewing universe, shows the Maps May 2024 release

Research

Maps May 2024: Media consumption stable despite increasing financial strain on consumers

23 May 2024

Latest Maps data reveals key insights into consumer media habits

Research

Latest Maps data reveals key insights into consumer media habits

22 Mar 2024

Revolutionising retail store planning in SA’s clothing industry

Retail

Revolutionising retail store planning in SA’s clothing industry

Craig Schwabe 18 Dec 2023

Source: © 123rf Tthe Marketing Research Foundation’s (MRF) latest iteration of the Marketing All Product Survey 1(Maps) is available

Marketing

Latest Maps shows recovery from recent global events and ongoing economic pressures on consumers

12 Dec 2023

Marketing

MRF announces latest MAPS release date

27 Sep 2023

Finance

Women driving retail spend as key decision makers

18 Aug 2023

Source: © 123rf The Broadcast Research Council of South Africa (BRC) has commissioned a new Television Establishment Survey (ES) as well as other research

Research

BRC commissions television universe update and other research

15 Aug 2023

Source: © 123rf The latest Maps shows consumer behaviour shifts in shopping

Research

Maps shows changes in consumer behaviour, shopping patterns and media consumption

4 Aug 2023

E-commerce

Are SA shoppers heading online this Valentine's Day?

9 Feb 2023

Source © Scott Graham The Marketing Research Foundation (MRF) has decided to prioritise the implementation of the auditors’ recommendations to further improve the stability and reliability of its Marketing All Product Survey (Maps)

Research

MRF implements auditors' recommendation, delays Maps release

6 Dec 2022

Marketing

MRF Maps data to be released in September

23 Aug 2022

Image supplied: Johann Koster, MRF CEO

Marketing

MRF releases new Maps data

7 Jun 2022

Update on the MRF and MAPSTM

Research

Update on the MRF and MAPSTM

11 Apr 2022

A good year expected for the MRF and MAPSTM

Research

A good year expected for the MRF and MAPSTM

14 Feb 2022

Johann Koster, CEO of MRF

Marketing

Maps: all the data in one place!

3 Nov 2021

All the data, all in one place!

Research

All the data, all in one place!

Issued by Owlhurst Communications 11 Oct 2021

Johann Koster, CEO of MRF

Marketing

Maps latest data now available

30 Jun 2021

Johann Koster, CEO of MRF

Marketing

Marketing Research Foundation data to be released in June

19 May 2021

Ipsos wins Radio Audience Measurement Survey contract in South Africa

Research

Ipsos wins Radio Audience Measurement Survey contract in South Africa

Issued by Ipsos 3 May 2021

The post-Amps landscape: play it as it lies

Research

The post-Amps landscape: play it as it lies

Issued by Ebony+Ivory 20 Jan 2021

The time for marketing leadership

Marketing

The time for marketing leadership

Brenda Koornneef, Issued by Downtown Creative Agency 6 May 2020

Research

Johann Koster appointed new MRF chief executive

24 Apr 2020

Sechaba Motsieloa. Image supplied.

Marketing

Masa announces leadership changes

31 Oct 2019

Maps to start collecting consumer insights from July 2019

Research

Maps to start collecting consumer insights from July 2019

15 May 2019

New Maps research to commence

Research

New Maps research to commence

22 May 2018

Plus94 Research announced as intended provider of new Maps research

Research

Plus94 Research announced as intended provider of new Maps research

17 Nov 2017

Advertising

Revised Amps data

Chris Brewer 9 Oct 2017

MRF announces release of updated Amps 2016

Research

MRF announces release of updated Amps 2016

5 Oct 2017

Research

Free update to Amps 2015 database out now

5 Sep 2017

Final Amps updates in September, Maps in mid-2018

Research

Final Amps updates in September, Maps in mid-2018

3 Aug 2017

Research

Marketing Research Foundation replaces Saarf

17 May 2017

Marketing & Media

Two weeks left to express your opinion on replacing Amps

21 Apr 2017

Research

MA(SA) proposes new research currency

Danette Breitenbach 6 Mar 2017

Advertising

SAARF's racism hearings see industry in agreement

3 Apr 2002