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News

Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Marketing

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends

Digital

4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Source: © 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness

Marketing

Marketers give account-based marketing revenue growth marginal grades in new CMO report

23 Jan 2024

Source: © 123rf a new CMO Council initiative in 2023 will audit, identify, and showcase corporate best practices and successes in blending self-interest with altruism in the country

Marketing

CMO Council survey to evidence SA private sector commitment to ESG and sustainability progress

12 Dec 2023

Source: © 123rf A new report by the CMO Council finds only 10% of CMOs strongly believe their marketing investments position them ahead of the competition

Research

10% of CMOs believe their marketing investments position them ahead of the competition

19 Sep 2023

Source © Myriam Jessier New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023

Research

Data and analytics important to protect budgets and prove ROI

19 May 2023

Source © Nopporn Suntornpasert New Research has found that 70% of CMOs are not very confident in current sales & marketing models

Research

70% of CMOs not very confident in current sales & marketing models

19 Apr 2023

Source: © Pixabay The latest research from the CMO Council finds that 83% of marketers say optimising media and audience for in-flight campaigns is either extremely (40%) or very (43%) important

Marketing

2 out of 3 marketers lack confidence in media marketing and advertising strategy

11 Jan 2023

Source © Denis Putilov Less than 12% of chief executives are seen as highly strategic and adept at evaluating and implementing new technologies for competitive gain and growth.

Digital

C-Suite scores low on digital transformation strategy

29 Dec 2022

Source © Everything Possible 71% of consumers feel more strongly about the hybrid experience that blends physical and digital interaction with companies

CRM, CX, UX

Current CX strategies for winning and retaining customers fall short

22 Dec 2022

Marketing

Challenges and opportunities in local partner channel marketing

19 Oct 2022

Source: © CMO Council A new report show that 62% of marketers are only moderately confident (or worse) in their data, analytics and insights systems

Research

Two-thirds of global marketers lack confidence in their data, analytics and insights

12 Jul 2022

#BizTrends2022: Measuring the business of marketing

Trends

#BizTrends2022: Measuring the business of marketing

Dale Hefer 5 Jan 2022

Research

CMO Council report: What is trending in customer spending?

18 Nov 2021

New reports highlights need for organisations to embrace biometrics

Research

New reports highlights need for organisations to embrace biometrics

3 Nov 2021

CRM, CX, UX

New survey shows frustrations with authentication processes

12 Oct 2021

#LetsTalkDigital: Donovan Neale-May: The role and mandate of the CMO in digital transformation

Let's Talk Digital

#LetsTalkDigital: Donovan Neale-May: The role and mandate of the CMO in digital transformation

9 Sep 2021

SAP Africa appoints Tracy Bolton as its new COO

Software

SAP Africa appoints Tracy Bolton as its new COO

3 Aug 2021

CMOs at risk of getting left behind in digital marketing

Research

CMOs at risk of getting left behind in digital marketing

13 Jul 2021

CMO Council releases C-Suite Scorecard of Marketing Effectiveness

Research

CMO Council releases C-Suite Scorecard of Marketing Effectiveness

15 Jun 2021

Marketing

CMO report shows marketers risk missing revenue targets

11 May 2021

Report reveals marketers struggle to execute multi-channel campaigns

Research

Report reveals marketers struggle to execute multi-channel campaigns

24 Mar 2021

Report reveals insights on how to define, measure and track customer lifetime value

Research

Report reveals insights on how to define, measure and track customer lifetime value

2 Mar 2021

CMO Council reveals 70% of marketers expect to boost spend in 2021

Marketing

CMO Council reveals 70% of marketers expect to boost spend in 2021

28 Jan 2021

Who is the new Smartie on the block?

Events & Shows

Who is the new Smartie on the block?

Issued by AutoTrader 15 Dec 2020

Research

New report shows brand leaders face big challenges aligning marketing and comms teams

17 Sep 2020

Photo by rupixen.com on .

Research

CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

15 Jun 2020

Photo by Lukas Blazek on .

Research

Marketers are taking proactive steps to re-size and re-direct spend in an unpredictable business climate

19 May 2020

Image credit: .

Research

Brands and retailers have not yet closed the gap between consumer insight and shopper action - report

1 Apr 2020

Africa's fertile mobile landscape

Mobile & Apps

Africa's fertile mobile landscape

9 Mar 2020

Image supplied.

Research

The most challenged brands in 2019 and issues impacting brand perception [infographic]

7 Jan 2020

Image source: Gallo/Getty Images.

Research

Brands with a privacy-first culture tend to be governed by ethics [report]

10 Dec 2019

Campaign Creators via .

Research

Marketers demand third-party providers bring more compliance to lead marketing science [report]

21 Nov 2019

Study reveals marketers focus more on transactional relationships than building emotional loyalty

Research

Study reveals marketers focus more on transactional relationships than building emotional loyalty

23 Oct 2019

85% of global consumers want omnichannel experiences - finds CMO Council study

CRM, CX, UX

85% of global consumers want omnichannel experiences - finds CMO Council study

25 Jul 2019

New report reveals customers want security, service and localised experiences

Research

New report reveals customers want security, service and localised experiences

25 Jun 2019

Marketing

One-on-one coaching - Marketing, advertising, PR, boards

Chris Moerdyk 25 Apr 2019

Amazon, Starbucks, Apple and Google leaders in guiding customer journey

Research

Amazon, Starbucks, Apple and Google leaders in guiding customer journey

5 Mar 2019

Marketing

CMO Council launches Insight Center for marketers

6 Nov 2018

CMO Council Report - CMOs committed to doing more with data

Research

CMO Council Report - CMOs committed to doing more with data

9 Jul 2018

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

Research

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

1 Jun 2018

Global e-commerce communities are disrupting the retail marketplace

Research

Global e-commerce communities are disrupting the retail marketplace

21 May 2018

CMOs struggling to fully optimise routes to revenue

Research

CMOs struggling to fully optimise routes to revenue

16 May 2018

Chief marketers believe their jobs are at risk if customer experience strategies fail

Research

Chief marketers believe their jobs are at risk if customer experience strategies fail

2 May 2018

Marketing leaders say level of media spend will be linked to reporting accuracy

Research

Marketing leaders say level of media spend will be linked to reporting accuracy

26 Apr 2018