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Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

Marketing & Media

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

Source: © fauxels In this age of adaptive marketing delivering the right message at the right time on the right platform is key

Marketing & Media

Optimise your marketing ecosystem for best results

Johanna McDowell 22 Aug 2022

IAS Agency Credentials award once again part of the prestigious Assegai Awards for 2021

Marketing & Media

IAS Agency Credentials award once again part of the prestigious Assegai Awards for 2021

Issued by DMASA 11 Aug 2021

Building blocks of right-housing for growth and success

Marketing & Media

Building blocks of right-housing for growth and success

Johanna McDowell 22 Feb 2021

Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader Awards

Marketing & Media

Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader Awards

Issued by DMASA 27 Nov 2020

Judges of the IAS Agency Credentials Award announced - Assegai Awards 2020

Marketing & Media

Judges of the IAS Agency Credentials Award announced - Assegai Awards 2020

Issued by DMASA 6 Oct 2020

Johanna McDowell of the Independent Agency Search and Selection (IAS) and certified ActionCOACH business coach Brehndan Botha.

Marketing & Media

The agency that future-proofs takes the lead

Johanna McDowell & Brehndan Botha 6 Aug 2020

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Marketing & Media

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Johanna McDowell 4 Jun 2020

Why CMOs pitch and how they choose the winner

Marketing & Media

Why CMOs pitch and how they choose the winner

Paul Phillips 29 May 2019

For better, but not for worse: why the client/agency relationship isn't like a marriage

Marketing & Media

For better, but not for worse: why the client/agency relationship isn't like a marriage

Vicky Gillan 9 Apr 2019

Build a culture of curiosity to retain clients

Marketing & Media

Build a culture of curiosity to retain clients

Tony Spong 25 Mar 2019

(c) ammentorp -

Marketing & Media

How to get the most out of your pitch process

Vicky Gillan 3 Oct 2018

IAS offers five comprehensive pitch processes

Marketing & Media

IAS offers five comprehensive pitch processes

14 Jan 2016

[2013 trends] Opportunities for growth within marketing and advertising arena

Marketing & Media

[2013 trends] Opportunities for growth within marketing and advertising arena

Johanna McDowell 29 Jan 2013

Marketing & Media

Dates set for IAS Masterclasses

7 Feb 2012

Marketing & Media

CMOs: Changing responsibilities make consultants more important

14 Dec 2011

[2011 trends] Local, intl trends for advertising, marketing

Marketing & Media

[2011 trends] Local, intl trends for advertising, marketing

Johanna McDowell 12 Jan 2011

Marketing & Media

Demystifying media plans for clients, agencies

8 Dec 2010

SA agency search company moves into Africa

Marketing & Media

SA agency search company moves into Africa

12 Feb 2010

‘Clients are from Mars, agencies from Venus'

Marketing & Media

‘Clients are from Mars, agencies from Venus'

Johanna McDowell 1 Jun 2009

Marketing & Media

Can “talking head show reels” work?

4 Mar 2009

Marketing & Media

Auditing your client/agency relationship

6 Oct 2008

Marketing & Media

Networking programme for IAS agency subscribers finalised

3 Jun 2008

Need to choose an agency with discretion and in confidence?

Marketing & Media

Need to choose an agency with discretion and in confidence?

Johanna McDowell 18 Mar 2008

Marketing & Media

New agency search and selection service

7 Aug 2007