#Paris2024 | Bizcommunity

News

Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics

Branding

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

5 Aug 2024

Norwegian swimmer Henrik Christiansen is the Muffin Man. Source: Supplied.

Social Media

Muffin Man Mania: A sweet PR boost for the Olympics amid controversy

Karabo Ledwaba 5 Aug 2024

Image supplied. In anticipation of the Olympic Games Paris 2024 Opening Ceremony, DStv Stream has launched a tongue in check take on the elite athlete in sports

Advertising

#Paris2024: DStv Stream's tongue-in-cheek campaign from Parys to Paris

25 Jul 2024

Source: © Olympics The Paris Olympics official mascot is the Olympic Phryge, in the shape of the traditional small Phrygian hats

Branding

#Paris2024: Meet the Olympic Phryge mascot, a symbol of freedom

Danette Breitenbach 25 Jul 2024

Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement

Sponsorship

#Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunity

Neil Jankelowitz 25 Jul 2024

Source: © Athletics Africa Akani Simbine is one of six South African athletes featured in Adidas' Road to Paris docuseries

Advertising

Adidas Road to Paris: SA's athletes inspiring journey to #Paris2024

19 Jul 2024

Social Media

Olympics 2024: what new social media guidelines mean for athletes and their sponsors

Layckan Van Gensen 8 Jul 2024