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In 2014 I joined Cerebra where I head up our advisory (consulting) department. We help corporates build a holistic social media offering - from resourcing to training, to process modeling, to the actual external communication strategy element. I am also a conference speaker, the author of the Social Media Crisis Handbook, a training facilitator for Cerebra's Academy division and a regular writer on social media trends for Cerebra's blog and other industry publications.