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Keenan Harduth is currently the head of Cerebra's Online Reputation Management (ORM) division. He is responsible for the team that monitors various brands online, by using various tools to track mentions online, extract insights and make strategic recommendations for content development and assisting in meeting media and business objectives. Keenan has been the lead brand analyst on Vodacom, Samsung Mobile, Samsung Corporate, eBucks, Nedbank and Toyota South Africa.

Keenan has 10 years experience in the broadcasting industry ranging from film making to radio presenter and campus print media, starting during his school career. He has represented South Africa at film festivals and media summits in 6 different countries, including being the first and only African feature at the AGORA film festival in Italy. He was also part of the team instrumental in bringing The 5th World Summit on Media for Children to South Africa in 2007.

Keenan matriculated Magna Cum Laude from Hyde Park High, produced comedy shows for Trevor Noah and Eugene Khoza, is a social media fundi and is in his final year of a Communication Science Degree from UNISA.