Having joined the advertising industry in 2005, Gareth quickly made a name for himself in the industry. As a newbie he was invited to guest lecturer at the AAA during 2006 and 2008, providing unique insights into his first impressions of the workplace. From his humble beginnings at UM as a media planner, Gareth quickly proved his worth, landing a great opportunity as Senior Media Strategist at FNB, a position he held for four years before joining The MediaShop team.