Dark social and the abyss
Elena Protulis 18 Sep 2018
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Show profile Hide profileAt the forefront of social media marketing in London in 2010, I have gone on to clock up career highlights such as establishing the MTN Group's social media policies, guidelines and strategies across 22 Opcos; as well as creating a social media command centre for a global beverage company. Winner of over 16 Assegai, New Generation Social & Digital Media Awards and a Loerie Craft Certificate - from gold, to silver, to bronze..
Known locally to many agencies as a secret weapon to bed down new clients (on-boarding teams, setting up policies and guidelines, writing strategies), I am also adept at working direct with clients to manage their agencies. Plugging a gap in strategy and skills is where I am most effective and valued.
I am a SXSW Interactive attendee, a committee member of the Branded Content Association of SA and an increasingly vocal advocate for women in tech. I have an Honours degree in publishing (Wits) and UK, SA and Pan-African experience across blue chip clients in the finance, FMCG, consumer, B2B, automotive, telecommunications, technology and gaming sectors. I recently spoke at the SA Pharmaceutical & Cosmetics Review Conference.
At the forefront of social media marketing in London in 2010, I have gone on to clock up career highlights such as establishing the MTN Group's social media policies, guidelines and strategies across 22 Opcos; as well as creating a social media command centre for a global beverage company. Winner of over 16 Assegai, New Generation Social & Digital Media Awards and a Loerie Craft Certificate - from gold, to silver, to bronze..
Known locally to many agencies as a secret weapon to bed down new clients (on-boarding teams, setting up policies and guidelines, writing strategies), I am also adept at working direct with clients to manage their agencies. Plugging a gap in strategy and skills is where I am most effective and valued.
I am a SXSW Interactive attendee, a committee member of the Branded Content Association of SA and an increasingly vocal advocate for women in tech. I have an Honours degree in publishing (Wits) and UK, SA and Pan-African experience across blue chip clients in the finance, FMCG, consumer, B2B, automotive, telecommunications, technology and gaming sectors. I recently spoke at the SA Pharmaceutical & Cosmetics Review Conference.
