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Koekemoer's experience includes lecturing, research and consulting include advertising, brand management, strategic planning and new product development. He has published six books on marketing communication and contributed chapters to 12 books on marketing and related topics. He was a visiting professor to Kenan Flagler Business School at University of North Carolina, Chapel Hill NC, USA.

He also served on the SA Consumer Council for 6 years, the ASA (Advertising Standards Authority) for more than 15 years, and has served on many marketing and advertising industry bodies. He acted as a judge at national and international marketing and advertising awards and is the chairperson of the Marketing Association's professional development board.