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Chris is a strategist specialising in new brand development and through-the-line (media neutral) communication campaign work. At Engage Brandcraft, he is tasked with the building and implementation of client's brand-building strategies and concepts as well as the development of their respective brand identities and cultures. His cross-competencies in design, strategy, copywriting, and client liaison see him fulfilling a role that is equal parts creative and strategic.

Chris has a broad background in commerce, completing his BCom with a double major in economics and politics from the University of Cape Town in 2003. His specialisation in branding stems from a strong creative bend which culminated in the addition of an honours degree (BA Hons) in brand leadership from Vega in Cape Town, where he studied under Dr Carla Enslin.

He started and co-owns creative brand development agency Engage Brandcraft along with Ian Nel.