Brandon is a Director at Neural Sense - a South African Neuromarketing research company. Hailing from the technology industry, Brandon has a keen interest in technology. He also has a passion for understanding consumer behaviour.
It is this passion, along with an intrigue for the workings of the human brain, that led him to co-found Neural Sense in 2009. At Neural Sense, Brandon applies his knowledge of human decision-making, irrationality, and emotion to neuromarketing research findings, and his analytical skills to turn neuromarketing research data into customer insight.