Alasdair and his team are responsible for the sales and marketing of various Out Of Home (OOH) products across 13 markets in Sub-Saharan Africa, as well as working closely with Ad Agencies and clients in developing viable and successful OOH advertising campaigns.
Alasdair began his career in sales in the FMCG sector, working for a leading technology supplier in South Africa. He made the transition into the media industry with youth radio station Yfm where he worked on a number of key accounts. Alasdair made the move from broadcast media to OOH when he joined the INM Group (Now Continental Outdoor Media (Pty) Ltd) in 2009. Over the past 6 years he has worked with a number of agencies and clients across multiple industry sectors.