Founded in 2014 and based in beautiful Cape Town, R-Squared is an Influencer Marketing Creative Agency that designs, builds and executes kickass influencer marketing projects locally and internationally, and is recognised as one of the Top 5 Influencer Agencies in South Africa. Our projects are curated to be engaging, authentic and to protect both brand and advertising agency brand equity.
It's what makes putting paid media behind your influencer marketing such a great idea. You get the power and reach of paid media, the vast audiences with their volume of impressions but with a select voice giving you true authenticity and bringing focus to your campaign. 3 Jul 2020Read more
My name is Michelle Marais. I've been involved in all aspects of campaign management for several years at R-Squared, and have recently been appointed as the digital marketing manager. I feel strongly about how brands have adjusted their marketing efforts during this crisis (some have kept limited communication open, and others have closed communication channels due to being unable to trade immediately during this period, disregarding their long-term consumer relationships), and I've written this article to share my opinion on how brands can communicate efficiently with their audience, maintaining brand love, even if unable to trade as usual. 16 Apr 2020Read more
While it's not completely business as usual in light of the coronavirus, R-Squared's operations aren't affected, and measures for business continuity have been taken in order to not disturb existing campaigns and projects, ensuring the highest levels of quality. 17 Mar 2020Read more