One of the steadiest and most successful marketing services companies in South Africa, Mortimer Harvey, has won the AdReview Marketing Services Company of the Year award.
The latter is an award made to agencies and consultancies from a range of non-media advertising (below-the-line) disciplines. These would include direct marketing, sponsorship, events, promotions, digital marketing and experiential marketing. The winner is chosen for its success in business development, growth and awards.
The coveted award comes in the wake of a spectacular year for Mortimer Harvey in business terms. Fee and commission income rose 68% to R37 million, reflecting the past year, while looking ahead, new-business billings totaled R108m.
CEO Dave Mortimer – who founded the agency, together with Gerald Harvey, in 1990 – notes that, though the agency is 17 years old and operating off a high base, “it is more vibrant, alive and thrumming with energy than before.” Ads Executive Creative Director Harvey: “We have always been vibrant and alive, there just seems to be substantial increase in demand for our energy out there.”
Its biggest clients are Absa, Barclaycard and Coca-Cola (all gained during the past year), and Colgate-Palmolive, Tiger Brands and Plascon. Other new accounts are Moneygram, Mecer and Kellogg’s special K.
Although Mortimer Harvey team remains a leader in the area of below-the-line communication, the agency’s service offering now comprises a full 360 degree capability, including above-the-line, below-the-line and through-the-line – all of which enable it to offer clients a complete communication solution.
Managing Director Andrew Fradd says that the evolution of Mortimer Harvey’s services spectrum has been entirely driven by client demand. “From the outset, our delivery so impressed clients that they wanted other elements of their strategies developed and implemented here, too.” The decision to establish these departments was a good one – today, a number of Mortimer Harvey clients consider the agency a one-stop-shop drawing on skills for everything from package design to TV commercials.
There’s a new department focusing on the delivery of TV commercials with outstanding turnaround time and quality. Another new division is Mortimer Harvey Interactive, delivering the full spectrum of Internet, web and multi-media marketing, from strategy to design and implementation. Lynne Mackenzie & Partners, introduced into the Mortimer Harvey fold six years ago, is a dedicated sister company focusing on experiential marketing. Finally, a new communication management (public relations) team completes the offering.