Stepping out of the traditional production house realm, we:
Became city data collectors and interpreters
Designed and oversaw the printing process for nine unique fabrics depicting city areas in Lagos, Nairobi and Johannesburg
Sourced and liaised with three fashion designers from each city and oversaw the garment manufacturing process.
Conceptualised the stage design and event showcase
While all of this was happening, we also directed, shot and produced the numerous campaign films for #SiemensFabric
And we did this all in collaboration with the wonderful team from King James Group JHB. Thank you for giving us the opportunity to bring this incredible concept to life.
We flippen love it
SIEMENS PROJECT FILM_FINAL_17_09_2018 from Justine Puren Calverley on Vimeo.https://www.firstpencil.tv/#/siemens-fabric/