The portfolio consists of more than 10 brands including some of the best known local and global brands: Heinz, Wellington's, HP Sauce, Today pastry range, John West, Mama's Pies, Planters Nuts, Miracle Whip, Lea & Perrins and Big Jack. TMI Media will be responsible for the media strategy and planning will be buying through OMD.
Says Quinton Jones, Director TMI Media, “Kraft Heinz is an unbelievable win for us. I love the innovation and passion the marketing team have for the business. We are very excited to be contributing to the success of so many iconic brands and to build on the great momentum they have.”
According to Morne Fourie, Head of Marketing and Innovation for Kraft Heinz Africa, they have very ambitious plans for their brands and business and need innovative, smart and experienced partners like the TMI Media team that can help deliver these plans and add value to the bottom line.