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Overlay XR is an Augmented Reality Studio based in Cape Town, South Africa. We produce Connected Brand Experiences and provide a Strategic Framework to incorporate Augmented Reality into your existing Marketing Mix.
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Latest news

Encounters Film Festival launches Augmented Reality CinemaThe Encounters Augmented Reality Festival, the first of its kind, is showcasing seven shorts over seven days, directly from their social media platforms. 10 Sep 2019 Read more

Layar Augmented Reality creates booming engagement at IAB SummitDigital Narrative brought Augmented Reality and eventing together in a spectacular display at the recent IAB Summit held last month. The concept took the shape of a giant Pinterest-style board, which not only gave maximum exposure to each valued sponsor and event partner, but also added an element of fun by offering engaging elements such as live social media links and even a virtual photo booth. 9 Mar 2015 Read more

Cape Town's Sea Point Promenade comes alive with Layar Augmented RealityCape Town, The Design Capital of the World, is the creative hub of Southern Africa - a habitat for artists who channel their creativity into arts of all forms. With the use of Augmented Reality (AR) technology available today, artists can now enhance their creative works and transform any still image into a fully interactive experience. 28 Jan 2015 Read more

Augmented Reality, the new triple threat in 20152014 has seen some positive growth in the adoption of Augmented Reality (AR) by the SA mobile consumer and big brands alike. AR is set to become the new triple threat in 2015: combining video, social and online, all wrapped up in a package ready to unlock. 18 Dec 2014 Read more

Layar Augmented Reality adds a touch of magic this festive seasonCurrently on shelf, the December 2014 issue of Food & Home Entertaining magazine is lights, camera, action! Connecting the online and offline worlds of its readers, Caxton Magazines added Layar Augmented Reality to the magazine's content. 27 Nov 2014 Read more

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