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Borderless Access Press Office

Borderless Access is an award-winning digital market research product and solutions company. We fulfil the dynamic and multi-dimensional research demands of our global clientele with our technology-enabled insights solutions and first-party hyper-niche digital audiences.

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Smart thinking in sub-Saharan Africa

Smart thinking in sub-Saharan Africa

Casually controlling your music from your smartphone or checking your security cameras while on holiday has become a part of the pattern of modern life around the world. Borderless Access has done a deep dive into which smart devices people living in sub-Saharan Africa (specifically South Africa and Nigeria) are using and how. 15 Oct 2021 Read more

'Brand Humanization' won the Gold at Esomar Research Effectiveness Awards 2021

At the Esomar Research Effectiveness Awards 2021 last week, Borderless Access and Unilever were honoured with the Gold award for their collaborative case study based paper, 'The evolution of brand humanization' using digital bot-enabled research methodology. 1 Oct 2021 Read more

Making healthy habits stick after Covid

Making healthy habits stick after Covid

Since Covid-19, there has been a dramatic shift in consumers' mindsets globally towards healthier lifestyle habits. Global digital market research company, Borderless Access, set out to find out what South Africans changed about their lifestyles and how food and beverage companies can help support consumers. 20 Sep 2021 Read more

Open doors: Sub-Saharan Africa embraces restaurants again after the pandemic's clutches

Open doors: Sub-Saharan Africa embraces restaurants again after the pandemic's clutches

Globally, lockdowns limiting people's movements, coupled with a genuine fear of contracting Covid-19, have delivered a brutal blow to the hospitality industry. In sub-Saharan Africa the lockdown rules in some countries have spanned from bans on the sale of alcohol in addition to strict curfews, intensifying the financial predicament for restaurants in particular. 3 Sep 2021 Read more

Sub-Saharan brands can do well by advertising via esports

Sub-Saharan brands can do well by advertising via esports

It is widely accepted that esports viewership has grown in the last 20 years, and is now becoming a pastime to counter the viewing of traditional sport. As we saw in our previous study, viewership in sub-Saharan countries is on the rise dramatically, in line with global trends. 14 Jul 2021 Read more

Contact Borderless Access

Bev Tigar I Lead Business Development Consultant, Africa
moc.sseccasselredrob@ragit.veb I 079 572 6233

Meave Beckett-Leech I Marketing Consultant, Africa
moc.sseccasselredrob@hceel-tekceb-evaem I 073 811 7848