National Brands Limited has revitalised the packaging of its Frisco and Koffiehuis brands. The new packaging, designed by Jansen Graphics, comes in a variety of pack sizes. The Frisco packaging re-launch has been supported by initiatives including a brand new TV advert, outdoor campaign and a winter SMS promotion with a 30" television commercial, as well as innovative POS, "shopper stoppers" and other in-store elements. Koffiehuis also celebrated its new look by offering one lucky consumer the chance to create a new look for themselves or their home with a prize of R100 000.
