The end of 2005 saw the launch of Peartiser, joining Appletiser and red and white Grapetiser as part of the 100% pure sparkling fruit juice range. Peartiser is now also available in the 275ml bottle. The launch of Peartiser was a strategic move on the part of the brand. "Appletiser is now 40 years old and is an established brand in South Africa", comments brand manager, Gwen Ridsdale. "The secret to our success has been to provide a premium beverage that delivers exactly what it promises - 100% pure sparkling fruit juice with no additives or preservatives. But more than that, we position our brand as 100% Pure Pleasure to the modern independent female. As such we need to ensure that we keep it sparkling and interesting, with innovations."
