Huge gets Eyeballs

The Huge Group last week announced its intention to acquire a stake in emerging mobile media company Eyeballs Mobile. Based in Cape Town, Eyeballs Mobile has developed a media platform that delivers rich advertising content to GSM mobile subscriber handsets in an unobtrusive and non-invasive manner. Commented Eyeballs Mobile MD Larry Katz, “The mobile advertising medium has even greater significance in developing markets where Internet access is still limited. In South Africa the mobile medium has 80% reach potential.”