When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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OFyt and Tanya Oakes-Bertram launch CHOM
Old Friends Young Talent (OFyt) and Tanya Oakes-Bertram have formed an agency specialising in consumer engagement called CHOM.
From integrated marketing communications planning to strategic database marketing, CHOM covers the spectrum of consumer engagement with a particular focus on direct channels of communication that elicit a response from consumers.
Utilising advocacy programmes, social CRM, online research panels or loyalty programmes as required, CHOM has a range of Consumer Engagement methodologies at its disposal to best meet the consumer's needs.
