Subscribe & Follow
Advertise your job vacancies
Trending
Jobs
- Personal Assistant and Project Coordinator to CEO Cape Town
- SEO and Content Creator Intern Cape Town
- Media - Sales Manager - Digital or Broadcasting Exp Essential or Both Johannesburg
- Content Creator Cape Town
- Head of Performance Marketing South Africa
- Journalist Intern Johannesburg
- Acount Manager Johannesburg
- Senior Media Sales Executive - OOH Johannesburg
- Multi Media Journalist | South Coast Sun Durban
PRC develops new media planning tool
The Publisher Research Council (PRC) has developed Media Imperatives (MI), a tool to balance and assign ratings across the entire Target Market (TM). The tool allows users to segment one medium's audience into Light, Medium and Heavy (LMH) users, and cross-tab with LMH users of a second medium.
With this tool, media planners are able to assess whether the planned schedule is actually reaching all segments of the TM with a similar media weight, plus identify the size of each segment and balance the media plan to ensure reach and frequency ratings are equalised across all consumers.
