Warc releases Covid-19 recession marketing guide for advertisers, agencies

As the advertising navigates through the impact of the coronavirus pandemic across the globe, the global authority on marketing effectiveness, Warc, has released a comprehensive, evidence-based and practical report, The Warc Guide to Marketing in the COVID-19 Recession.

The guide is aimed at helping advertisers, agencies and media owners navigate beyond the lockdown and includes lessons from previous recessions, how the current Covid-19 recession is different, learnings from China, important actions that brands can take now, and growth opportunities beyond the global Covid-19 crisis.

"This Warc Guide to Marketing in a Recession pulls together the best thinking from across the industry on navigating the post-lockdown period. It presents advertisers, agencies and media owners with relevant frameworks, actionable ideas, and offers examples of how major marketers are already putting plans into practice," said managing editor for Warc Knowledge, Lena Roland.

The Sample of The Warc Guide to Marketing in the COVID-19 Recession can be downloaded https://bit.ly/35RQRRz, while the full report is only available to WARC subscribers.