The Independent Agency Search and Selection company (IAS) is claiming to be the first South African agency search and selection intermediary to offer media auditing, following its partnership with an experienced media specialist, Adriaan de Buck, who will be able to facilitate and conduct such audits. His experience with media performance auditing includes clients such as Volkswagen Group SA and Cadbury. Analyses provided through this partnership will be custom made to the needs of the client but will include analysing the media process, media planning and buying, contract and remuneration advice and competitive insights.
